{"id":1767,"date":"2026-10-03T08:29:49","date_gmt":"2026-10-03T06:29:49","guid":{"rendered":"https:\/\/markaigen.com\/?page_id=1767"},"modified":"2026-10-03T08:29:49","modified_gmt":"2026-10-03T06:29:49","slug":"prompt-design-framework","status":"publish","type":"page","link":"https:\/\/markaigen.com\/nl\/learn\/frameworks\/prompt-design-framework\/","title":{"rendered":"Prompt Design Framework"},"content":{"rendered":"<div class=\"a4m-fw fw-single\" id=\"a4m-fw\" data-no-translation lang=\"nl\"><nav class=\"fw-crumb\" aria-label=\"Frameworks\"><a href=\"https:\/\/markaigen.com\/nl\/learn\/frameworks\/\">Frameworks<\/a><span>Promptontwerpframework<\/span><\/nav><section class=\"fw-hero\"><div class=\"fw-hero-top\"><span class=\"fw-ico fw-ico-l\"><svg class=\"fw-i play\" viewBox=\"0 0 48 48\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6 9h36v24H21l-9 7v-7H6z\"\/><path d=\"M13 18l5 3.5-5 3.5\"\/><path class=\"bl k\" d=\"M22 25h9\"\/><\/svg><\/span><p class=\"fw-card-p\">Betere prompts bouwen<\/p><\/div><h1 class=\"fw-title\">Promptontwerpframework<\/h1><p class=\"fw-def\">Het promptontwerpframework structureert een prompt in acht delen: rol, doel, context, input, beperkingen, werkwijze, outputformaat en kwaliteitscriteria, zodat resultaten consistent en makkelijk te controleren zijn.<\/p><div class=\"fw-model\"><h2 class=\"fw-sr\">Het model<\/h2><ol class=\"fw-flow\"><li><span class=\"fw-n\">1<\/span><b>Rol<\/b><\/li><li><span class=\"fw-n\">2<\/span><b>Doel<\/b><\/li><li><span class=\"fw-n\">3<\/span><b>Context<\/b><\/li><li><span class=\"fw-n\">4<\/span><b>Input<\/b><\/li><li><span class=\"fw-n\">5<\/span><b>Beperkingen<\/b><\/li><li><span class=\"fw-n\">6<\/span><b>Werkwijze<\/b><\/li><li><span class=\"fw-n\">7<\/span><b>Outputformaat<\/b><\/li><li><span class=\"fw-n\">8<\/span><b>Kwaliteitscriteria<\/b><\/li><\/ol><\/div><div class=\"fw-hero-b\"><a class=\"fw-btn\" href=\"#fw-tool\">Gebruik het framework<\/a><a class=\"fw-btn fw-btn-ghost\" href=\"#fw-dl\"><svg class=\"fw-gl\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 4v11m-5-5 5 5 5-5M5 20h14\"\/><\/svg>PDF \/ Word<\/a><\/div><\/section><p class=\"fw-note\">Ontwikkeld door Markaigen \u00b7 Bijgewerkt op <time datetime=\"2026-10-03T06:29:49+00:00\">2026-10-03<\/time><\/p><section class=\"fw-parts\" aria-labelledby=\"fw-parts-h\"><h2 id=\"fw-parts-h\">Wat elk onderdeel betekent<\/h2><dl class=\"fw-dl\"><div><dt>Rol<\/dt><dd>Als wie het model moet optreden, en voor wie: dit bepaalt expertise en toon.<\/dd><\/div><div><dt>Doel<\/dt><dd>Het ene resultaat dat je van deze prompt wilt, geformuleerd als uitkomst.<\/dd><\/div><div><dt>Context<\/dt><dd>Wat het model moet weten over merk, doelgroep, kanaal en situatie.<\/dd><\/div><div><dt>Input<\/dt><dd>Het materiaal om mee te werken: tekst, data, voorbeelden, of een plek waar je het plakt.<\/dd><\/div><div><dt>Beperkingen<\/dt><dd>Wat het niet mag doen: te vermijden claims, lengte, woorden, formaten, juridische grenzen.<\/dd><\/div><div><dt>Werkwijze<\/dt><dd>De stappen om te volgen, op volgorde, inclusief wanneer het een vraag moet stellen in plaats van te gokken.<\/dd><\/div><div><dt>Outputformaat<\/dt><dd>Precies hoe het resultaat eruit moet zien: structuur, koppen, velden, lengte.<\/dd><\/div><div><dt>Kwaliteitscriteria<\/dt><dd>Hoe het model zijn eigen resultaat moet controleren voordat het antwoordt.<\/dd><\/div><\/dl><\/section><section class=\"fw-use\" aria-labelledby=\"fw-use-h\"><h2 id=\"fw-use-h\">Zo gebruik je het<\/h2><ol class=\"fw-steps\"><li>Schrijf eerst de beperkingen en kwaliteitscriteria; die voorkomen de meeste slechte output.<\/li><li>Houd \u00e9\u00e9n prompt per taak en bewaar de prompts die werken als teamsjablonen.<\/li><li>Als het resultaat niet klopt, verander dan \u00e9\u00e9n deel per keer, zodat je leert welk deel de oorzaak was.<\/li><\/ol><\/section><section class=\"fw-tool\" id=\"fw-tool\" aria-labelledby=\"fw-tool-h\"><h2 id=\"fw-tool-h\">Bouw een prompt<\/h2><p class=\"fw-intro\">Vul de acht delen in. De pagina stelt de prompt samen; kopieer hem naar elke AI-assistent.<\/p><div class=\"fw-app\" data-type=\"build\"><form class=\"fw-form\" onsubmit=\"return false\"><label class=\"fw-f fw-wide\"><span>Rol<\/span><input type=\"text\" data-k=\"role\" placeholder=\"Senior B2B-contentstrateeg die schrijft voor een Nederlands SaaS-merk\"><\/label><label class=\"fw-f fw-wide\"><span>Doel<\/span><input type=\"text\" data-k=\"objective\" placeholder=\"Schrijf een LinkedIn-post van 120 woorden die onze nieuwe functie aankondigt\"><\/label><label class=\"fw-f fw-wide\"><span>Context<\/span><textarea rows=\"2\" data-k=\"context\" placeholder=\"Doelgroep: marketingmanagers bij middelgrote bedrijven. Toon: direct, praktisch, geen hype.\"><\/textarea><\/label><label class=\"fw-f fw-wide\"><span>Input<\/span><textarea rows=\"2\" data-k=\"input\" placeholder=\"Functienotities: [plak hier]\"><\/textarea><\/label><label class=\"fw-f fw-wide\"><span>Beperkingen<\/span><textarea rows=\"2\" data-k=\"constraints\" placeholder=\"Geen superlatieven, geen onbewezen claims, geen emoji\u2019s\"><\/textarea><\/label><label class=\"fw-f fw-wide\"><span>Werkwijze<\/span><textarea rows=\"2\" data-k=\"process\" placeholder=\"Noem eerst de drie nuttigste punten, schrijf dan de post en controleer die daarna op de beperkingen\"><\/textarea><\/label><label class=\"fw-f fw-wide\"><span>Outputformaat<\/span><input type=\"text\" data-k=\"format\" placeholder=\"Alleen de posttekst, drie korte alinea\u2019s, \u00e9\u00e9n oproep tot actie\"><\/label><label class=\"fw-f fw-wide\"><span>Kwaliteitscriteria<\/span><textarea rows=\"2\" data-k=\"quality\" placeholder=\"Elke claim klopt met de notities; een manager kan ermee aan de slag; onder 120 woorden\"><\/textarea><\/label><div class=\"fw-actions\"><button type=\"button\" class=\"fw-btn fw-run\">Toon het resultaat<\/button><button type=\"button\" class=\"fw-btn2 fw-reset\">Opnieuw beginnen<\/button><\/div><\/form><div class=\"fw-out\" aria-live=\"polite\"><\/div><noscript><p class=\"fw-note\">Het interactieve deel heeft JavaScript nodig. Het model en de uitleg hierboven werken zonder.<\/p><\/noscript><\/div><\/section><p class=\"fw-note\">Antwoorden worden in deze browser bewaard.<\/p><section class=\"fw-dlp\" id=\"fw-dl\" aria-labelledby=\"fw-dl-h\"><div class=\"fw-dl-head\"><span class=\"fw-ico fw-ico-l\"><svg class=\"fw-i\" viewBox=\"0 0 48 48\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M11 5h18l8 8v30H11z\"\/><path d=\"M29 5v8h8\"\/><path class=\"mv k\" style=\"--dx:0px;--dy:-9px\" d=\"M24 19v14M18.5 27.5 24 33l5.5-5.5\"\/><path class=\"dr k\" pathLength=\"1\" style=\"--d:.4s\" d=\"M17 38h14\"\/><\/svg><\/span><div><h2 id=\"fw-dl-h\">Download of e-mail dit framework<\/h2><p>Krijg een PDF- of Word-document in de huisstijl van Markaigen, met je antwoorden of als leeg sjabloon om in te vullen.<\/p><\/div><\/div><form class=\"fw-dl-form\" novalidate onsubmit=\"return false\"><div class=\"fw-dl-opts\"><fieldset class=\"fw-seg\"><legend>Versie<\/legend><label><input type=\"radio\" name=\"fw-v\" value=\"filled\" checked><span>Met mijn antwoorden<\/span><\/label><label><input type=\"radio\" name=\"fw-v\" value=\"empty\"><span>Leeg sjabloon<\/span><\/label><\/fieldset><fieldset class=\"fw-seg\"><legend>Formaat<\/legend><label><input type=\"radio\" name=\"fw-f\" value=\"pdf\" checked><span>PDF<\/span><\/label><label><input type=\"radio\" name=\"fw-f\" value=\"docx\"><span>Word (.docx)<\/span><\/label><\/fieldset><label class=\"fw-f\"><span>Naam of bedrijf op het document (optioneel)<\/span><input type=\"text\" name=\"fw-n\" maxlength=\"80\" autocomplete=\"organization\"><\/label><\/div><div class=\"fw-dl-go\"><button type=\"button\" class=\"fw-btn fw-get\"><svg class=\"fw-gl\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 4v11m-5-5 5 5 5-5M5 20h14\"\/><\/svg>Downloaden<\/button><\/div><div class=\"fw-mail\"><label class=\"fw-f\"><span>Je e-mailadres<\/span><input type=\"email\" name=\"fw-e\" autocomplete=\"email\" inputmode=\"email\"><\/label><label class=\"fw-check\"><input type=\"checkbox\" name=\"fw-c\"><span>Stuur het document naar mijn e-mailadres. Markaigen gebruikt het adres alleen om het te versturen.<\/span><\/label><label class=\"fw-hp\" aria-hidden=\"true\">Website <input type=\"text\" name=\"website\" tabindex=\"-1\" autocomplete=\"off\"><\/label><button type=\"button\" class=\"fw-btn2 fw-send\"><svg class=\"fw-gl\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"14\" rx=\"2\"\/><path d=\"m4 7 8 6 8-6\"\/><\/svg>Versturen per e-mail<\/button><\/div><p class=\"fw-note\">Bij downloaden worden de gekozen antwoorden naar Markaigen gestuurd om uw document te maken. Bij e-mailbezorging ontvangt het ingevoerde adres het document; mailproviders kunnen logboeken bewaren.<\/p><p class=\"fw-dl-status\" role=\"status\" aria-live=\"polite\"><\/p><\/form><\/section><section class=\"fw-related\" aria-labelledby=\"fw-rel-h\"><h2 id=\"fw-rel-h\">Verwante frameworks<\/h2><ul><li><a href=\"https:\/\/markaigen.com\/nl\/learn\/frameworks\/ai-content-quality-framework\/\"><span class=\"fw-ico\"><svg class=\"fw-i\" viewBox=\"0 0 48 48\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M11 5h18l8 8v30H11z\"\/><path d=\"M29 5v8h8\"\/><path class=\"dr\" pathLength=\"1\" style=\"--d:.1s\" d=\"M16 21h16\"\/><path class=\"dr\" pathLength=\"1\" style=\"--d:.35s\" d=\"M16 27h16\"\/><path class=\"dr k\" pathLength=\"1\" style=\"--d:.6s\" d=\"M16 33h9\"\/><\/svg><\/span><b>AI-contentkwaliteitsframework<\/b><span>Negen kwaliteitsdimensies om content met AI te controleren voordat ze naar buiten gaat.<\/span><\/a><\/li><li><a href=\"https:\/\/markaigen.com\/nl\/learn\/frameworks\/ai-workflow-design-framework\/\"><span class=\"fw-ico\"><svg class=\"fw-i\" viewBox=\"0 0 48 48\" aria-hidden=\"true\" focusable=\"false\"><rect x=\"3\" y=\"18\" width=\"11\" height=\"12\" rx=\"3\"\/><rect x=\"18.5\" y=\"18\" width=\"11\" height=\"12\" rx=\"3\"\/><rect class=\"k\" x=\"34\" y=\"18\" width=\"11\" height=\"12\" rx=\"3\"\/><path d=\"M14 24h4.5M29.5 24h4.5\"\/><circle class=\"mv kf\" style=\"--dx:-31px;--dy:0px\" cx=\"39.5\" cy=\"24\" r=\"2.4\"\/><\/svg><\/span><b>AI-workflowontwerpframework<\/b><span>Acht stappen die elke AI-workflow nodig heeft voordat je automatiseert.<\/span><\/a><\/li><li><a href=\"https:\/\/markaigen.com\/nl\/learn\/frameworks\/human-ai-collaboration-framework\/\"><span class=\"fw-ico\"><svg class=\"fw-i\" viewBox=\"0 0 48 48\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"13\" cy=\"17\" r=\"5\"\/><path d=\"M5 34c1-6 5-9 8-9s7 3 8 9\"\/><rect class=\"k\" x=\"29\" y=\"14\" width=\"14\" height=\"18\" rx=\"4\"\/><path class=\"k\" d=\"M33.5 21h.5M38 21h.5M34 27h5\"\/><path class=\"fl\" d=\"M20 23h8\"\/><\/svg><\/span><b>Framework voor samenwerking tussen mens en AI<\/b><span>Bepaal per taak wie de leiding heeft: een mens, de AI, of een systeem onder controles.<\/span><\/a><\/li><li><a href=\"https:\/\/markaigen.com\/nl\/learn\/frameworks\/\"><b>Alle frameworks<\/b><span>Gestructureerde modellen om betere beslissingen te nemen over AI in marketing.<\/span><\/a><\/li><\/ul><\/section><aside class=\"fw-cta\" aria-labelledby=\"fw-cta-h\"><div><h2 id=\"fw-cta-h\">Hulp nodig om een framework op je eigen marketing toe te passen?<\/h2><p>Vertel ons voor welke beslissing je staat en wat je al hebt geprobeerd. We antwoorden met een concrete volgende stap, en als het zinvol is plannen we een werksessie.<\/p><\/div><a class=\"fw-btn fw-btn-light\" href=\"mailto:info@markaigen.com?subject=Een%20AI-marketingframework%20toepassen&#038;body=Hallo%20Markaigen%2C%0A%0AHet%20framework%20dat%20ik%20gebruikte%3A%0ADe%20beslissing%20waar%20ik%20voor%20sta%3A%0AWat%20ik%20tot%20nu%20toe%20heb%20geprobeerd%3A%0A\">Vraag een volgende stap<\/a><\/aside><\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/markaigen.com\\\/nl\\\/learn\\\/frameworks\\\/prompt-design-framework\\\/#article\",\"headline\":\"Promptontwerpframework\",\"description\":\"Bouw betere marketingprompts met een structuur in acht delen: rol, doel, context, input, beperkingen, werkwijze, outputformaat en kwaliteitscriteria, en genereer een prompt.\",\"abstract\":\"Het promptontwerpframework structureert een prompt in acht delen: rol, doel, context, input, beperkingen, werkwijze, outputformaat en kwaliteitscriteria, zodat resultaten consistent en makkelijk te controleren zijn.\",\"inLanguage\":\"nl\",\"url\":\"https:\\\/\\\/markaigen.com\\\/nl\\\/learn\\\/frameworks\\\/prompt-design-framework\\\/\",\"author\":{\"@type\":\"Organization\",\"name\":\"Markaigen\",\"url\":\"https:\\\/\\\/markaigen.com\\\/\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"Markaigen\",\"url\":\"https:\\\/\\\/markaigen.com\\\/\"},\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/markaigen.com\\\/nl\\\/learn\\\/frameworks\\\/prompt-design-framework\\\/\"},\"datePublished\":\"2026-10-03T06:29:49+00:00\",\"dateModified\":\"2026-10-03T06:29:49+00:00\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/markaigen.com\\\/nl\\\/learn\\\/frameworks\\\/#page\"},\"about\":\"Betere prompts bouwen\"},{\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Frameworks\",\"item\":\"https:\\\/\\\/markaigen.com\\\/nl\\\/learn\\\/frameworks\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Promptontwerpframework\",\"item\":\"https:\\\/\\\/markaigen.com\\\/nl\\\/learn\\\/frameworks\\\/prompt-design-framework\\\/\"}]}]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Eight building blocks for prompts that give consistent, usable results.<\/p>","protected":false},"author":285210167,"featured_media":0,"parent":38,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"ai4marketing-home","meta":{"_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"footnotes":""},"categories":[],"class_list":["post-1767","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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