{"id":1771,"date":"2026-10-03T08:30:20","date_gmt":"2026-10-03T06:30:20","guid":{"rendered":"https:\/\/markaigen.com\/?page_id=1771"},"modified":"2026-10-03T08:30:20","modified_gmt":"2026-10-03T06:30:20","slug":"ai-campaign-framework","status":"publish","type":"page","link":"https:\/\/markaigen.com\/nl\/learn\/frameworks\/ai-campaign-framework\/","title":{"rendered":"AI Campaign Framework"},"content":{"rendered":"<div class=\"a4m-fw fw-single\" id=\"a4m-fw\" data-no-translation lang=\"nl\"><nav class=\"fw-crumb\" aria-label=\"Frameworks\"><a href=\"https:\/\/markaigen.com\/nl\/learn\/frameworks\/\">Frameworks<\/a><span>AI-campagneframework<\/span><\/nav><section class=\"fw-hero\"><div class=\"fw-hero-top\"><span class=\"fw-ico fw-ico-l\"><svg class=\"fw-i play\" viewBox=\"0 0 48 48\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M7 19v10h6l15 9V10l-15 9z\"\/><path class=\"wv k\" style=\"--d:.1s\" d=\"M33 19a7 7 0 0 1 0 10\"\/><path class=\"wv k\" style=\"--d:.3s\" d=\"M37 15a13 13 0 0 1 0 18\"\/><\/svg><\/span><p class=\"fw-card-p\">Een AI-campagne plannen<\/p><\/div><h1 class=\"fw-title\">AI-campagneframework<\/h1><p class=\"fw-def\">Het AI-campagneframework plant een marketingcampagne in tien stappen, van doel, doelgroep en inzicht tot boodschap, kanaal, de AI-toepassing, experiment, meting, leren en bijsturen, met versies voor SEO, betaalde media, content, e-mail, social en productlanceringen.<\/p><div class=\"fw-model\"><h2 class=\"fw-sr\">Het model<\/h2><ol class=\"fw-flow\"><li><span class=\"fw-n\">1<\/span><b>Doel<\/b><\/li><li><span class=\"fw-n\">2<\/span><b>Doelgroep<\/b><\/li><li><span class=\"fw-n\">3<\/span><b>Inzicht<\/b><\/li><li><span class=\"fw-n\">4<\/span><b>Boodschap<\/b><\/li><li><span class=\"fw-n\">5<\/span><b>Kanaal<\/b><\/li><li><span class=\"fw-n\">6<\/span><b>AI-toepassing<\/b><\/li><li><span class=\"fw-n\">7<\/span><b>Experiment<\/b><\/li><li><span class=\"fw-n\">8<\/span><b>Meten<\/b><\/li><li><span class=\"fw-n\">9<\/span><b>Leren<\/b><\/li><li><span class=\"fw-n\">10<\/span><b>Bijsturen<\/b><\/li><\/ol><\/div><div class=\"fw-hero-b\"><a class=\"fw-btn\" href=\"#fw-tool\">Gebruik het framework<\/a><a class=\"fw-btn fw-btn-ghost\" href=\"#fw-dl\"><svg class=\"fw-gl\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 4v11m-5-5 5 5 5-5M5 20h14\"\/><\/svg>PDF \/ Word<\/a><\/div><\/section><p class=\"fw-note\">Ontwikkeld door Markaigen \u00b7 Bijgewerkt op <time datetime=\"2026-10-03T06:30:20+00:00\">2026-10-03<\/time><\/p><section class=\"fw-parts\" aria-labelledby=\"fw-parts-h\"><h2 id=\"fw-parts-h\">Wat elk onderdeel betekent<\/h2><dl class=\"fw-dl\"><div><dt>Doel<\/dt><dd>E\u00e9n meetbaar resultaat dat de campagne moet opleveren, met een getal en een datum.<\/dd><\/div><div><dt>Doelgroep<\/dt><dd>Wie precies, wat ze al weten, en waar ze staan in hun beslissing.<\/dd><\/div><div><dt>Inzicht<\/dt><dd>Het ene gegeven over de doelgroep dat de campagne laat werken; AI-onderzoek helpt kandidaten vinden, mensen kiezen.<\/dd><\/div><div><dt>Boodschap<\/dt><dd>De kernbelofte en het bewijs, in de woorden die de doelgroep gebruikt.<\/dd><\/div><div><dt>Kanaal<\/dt><dd>Waar de boodschap de doelgroep op het juiste moment bereikt, en de formaten die elk kanaal nodig heeft.<\/dd><\/div><div><dt>AI-toepassing<\/dt><dd>Waar AI snelheid of schaal toevoegt: onderzoek, varianten, personalisatie, analyse, of helemaal niet.<\/dd><\/div><div><dt>Experiment<\/dt><dd>Het ene dat je in deze campagne test, met een controlegroep.<\/dd><\/div><div><dt>Meten<\/dt><dd>De maatstaven die aan het doel gekoppeld zijn, afgelezen op afgesproken momenten.<\/dd><\/div><div><dt>Leren<\/dt><dd>Wat de cijfers zeggen over het inzicht, de boodschap en de AI-stap.<\/dd><\/div><div><dt>Bijsturen<\/dt><dd>De verandering die je als volgende doorvoert, en wat je laat vallen.<\/dd><\/div><\/dl><\/section><section class=\"fw-use\" aria-labelledby=\"fw-use-h\"><h2 id=\"fw-use-h\">Zo gebruik je het<\/h2><ol class=\"fw-steps\"><li>Bepaal de AI-toepassing na de boodschap, niet ervoor; AI dient de campagne, niet andersom.<\/li><li>Gebruik het campagnetype om de gebruikelijke AI-toepassingen te kiezen: onderzoek voor SEO, varianten voor betaalde media, personalisatie voor e-mail.<\/li><li>Houd het experiment klein genoeg om binnen de campagneperiode af te lezen.<\/li><\/ol><\/section><section class=\"fw-tool\" id=\"fw-tool\" aria-labelledby=\"fw-tool-h\"><h2 id=\"fw-tool-h\">Maak een campagneopzet<\/h2><p class=\"fw-intro\">Kies het campagnetype en vul de stappen in. De opzet bevat de AI-toepassingen die meestal bij dat type passen.<\/p><div class=\"fw-app\" data-type=\"build\"><form class=\"fw-form\" onsubmit=\"return false\"><label class=\"fw-f fw-wide\"><span>Campagnetype<\/span><select data-k=\"type\"><option>SEO-campagne<\/option><option>Betaalde advertenties<\/option><option>Contentcampagne<\/option><option>E-mailcampagne<\/option><option>Socialemediacampagne<\/option><option>Productlancering<\/option><\/select><\/label><label class=\"fw-f fw-wide\"><span>Doel<\/span><input type=\"text\" data-k=\"objective\" placeholder=\"300 demo-aanvragen van marketingmanagers v\u00f3\u00f3r 31 december\"><\/label><label class=\"fw-f fw-wide\"><span>Doelgroep<\/span><input type=\"text\" data-k=\"audience\" placeholder=\"Marketingmanagers bij bedrijven met 50 tot 500 medewerkers\"><\/label><label class=\"fw-f fw-wide\"><span>Inzicht<\/span><input type=\"text\" data-k=\"insight\" placeholder=\"Ze wantrouwen AI-claims die ze niet kunnen controleren\"><\/label><label class=\"fw-f fw-wide\"><span>Boodschap<\/span><input type=\"text\" data-k=\"message\" placeholder=\"Zie het bewijs voordat je beslist\"><\/label><label class=\"fw-f fw-wide\"><span>Kanalen<\/span><input type=\"text\" data-k=\"channel\" placeholder=\"LinkedIn, zoekadvertenties, nieuwsbrief\"><\/label><label class=\"fw-f fw-wide\"><span>Experiment<\/span><input type=\"text\" data-k=\"experiment\" placeholder=\"Bewijsgerichte creatie tegenover voordeelgerichte creatie\"><\/label><label class=\"fw-f fw-wide\"><span>Meten<\/span><input type=\"text\" data-k=\"metric\" placeholder=\"Demo-aanvragen, kosten per aanvraag, reactiepercentage\"><\/label><div class=\"fw-actions\"><button type=\"button\" class=\"fw-btn fw-run\">Toon het resultaat<\/button><button type=\"button\" class=\"fw-btn2 fw-reset\">Opnieuw beginnen<\/button><\/div><\/form><div class=\"fw-out\" aria-live=\"polite\"><\/div><noscript><p class=\"fw-note\">Het interactieve deel heeft JavaScript nodig. Het model en de uitleg hierboven werken zonder.<\/p><\/noscript><\/div><\/section><p class=\"fw-note\">Antwoorden worden in deze browser bewaard.<\/p><section class=\"fw-dlp\" id=\"fw-dl\" aria-labelledby=\"fw-dl-h\"><div class=\"fw-dl-head\"><span class=\"fw-ico fw-ico-l\"><svg class=\"fw-i\" viewBox=\"0 0 48 48\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M11 5h18l8 8v30H11z\"\/><path d=\"M29 5v8h8\"\/><path class=\"mv k\" style=\"--dx:0px;--dy:-9px\" d=\"M24 19v14M18.5 27.5 24 33l5.5-5.5\"\/><path class=\"dr k\" pathLength=\"1\" style=\"--d:.4s\" d=\"M17 38h14\"\/><\/svg><\/span><div><h2 id=\"fw-dl-h\">Download of e-mail dit framework<\/h2><p>Krijg een PDF- of Word-document in de huisstijl van Markaigen, met je antwoorden of als leeg sjabloon om in te vullen.<\/p><\/div><\/div><form class=\"fw-dl-form\" novalidate onsubmit=\"return false\"><div class=\"fw-dl-opts\"><fieldset class=\"fw-seg\"><legend>Versie<\/legend><label><input type=\"radio\" name=\"fw-v\" value=\"filled\" checked><span>Met mijn antwoorden<\/span><\/label><label><input type=\"radio\" name=\"fw-v\" value=\"empty\"><span>Leeg sjabloon<\/span><\/label><\/fieldset><fieldset class=\"fw-seg\"><legend>Formaat<\/legend><label><input type=\"radio\" name=\"fw-f\" value=\"pdf\" checked><span>PDF<\/span><\/label><label><input type=\"radio\" name=\"fw-f\" value=\"docx\"><span>Word (.docx)<\/span><\/label><\/fieldset><label class=\"fw-f\"><span>Naam of bedrijf op het document (optioneel)<\/span><input type=\"text\" name=\"fw-n\" maxlength=\"80\" autocomplete=\"organization\"><\/label><\/div><div class=\"fw-dl-go\"><button type=\"button\" class=\"fw-btn fw-get\"><svg class=\"fw-gl\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 4v11m-5-5 5 5 5-5M5 20h14\"\/><\/svg>Downloaden<\/button><\/div><div class=\"fw-mail\"><label class=\"fw-f\"><span>Je e-mailadres<\/span><input type=\"email\" name=\"fw-e\" autocomplete=\"email\" inputmode=\"email\"><\/label><label class=\"fw-check\"><input type=\"checkbox\" name=\"fw-c\"><span>Stuur het document naar mijn e-mailadres. Markaigen gebruikt het adres alleen om het te versturen.<\/span><\/label><label class=\"fw-hp\" aria-hidden=\"true\">Website <input type=\"text\" name=\"website\" tabindex=\"-1\" autocomplete=\"off\"><\/label><button type=\"button\" class=\"fw-btn2 fw-send\"><svg class=\"fw-gl\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"14\" rx=\"2\"\/><path d=\"m4 7 8 6 8-6\"\/><\/svg>Versturen per e-mail<\/button><\/div><p class=\"fw-note\">Bij downloaden worden de gekozen antwoorden naar Markaigen gestuurd om uw document te maken. Bij e-mailbezorging ontvangt het ingevoerde adres het document; mailproviders kunnen logboeken bewaren.<\/p><p class=\"fw-dl-status\" role=\"status\" aria-live=\"polite\"><\/p><\/form><\/section><section class=\"fw-related\" aria-labelledby=\"fw-rel-h\"><h2 id=\"fw-rel-h\">Verwante frameworks<\/h2><ul><li><a href=\"https:\/\/markaigen.com\/nl\/learn\/frameworks\/ai-experimentation-framework\/\"><span class=\"fw-ico\"><svg class=\"fw-i\" viewBox=\"0 0 48 48\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19 5h10M21 5v13L10 37a3 3 0 0 0 2.6 4.5h22.8A3 3 0 0 0 38 37L27 18V5\"\/><path class=\"k\" d=\"M14.5 31h19\"\/><circle class=\"bb kf\" cx=\"21\" cy=\"36\" r=\"1.8\"\/><circle class=\"bb kf\" style=\"--d:.4s\" cx=\"27\" cy=\"37\" r=\"1.4\"\/><circle class=\"bb kf\" style=\"--d:.8s\" cx=\"24\" cy=\"34\" r=\"1.2\"\/><\/svg><\/span><b>AI-experimenteerframework<\/b><span>Acht stappen om te bewijzen dat een AI-verandering werkt, in plaats van het aan te nemen.<\/span><\/a><\/li><li><a href=\"https:\/\/markaigen.com\/nl\/learn\/frameworks\/prompt-design-framework\/\"><span class=\"fw-ico\"><svg class=\"fw-i\" viewBox=\"0 0 48 48\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6 9h36v24H21l-9 7v-7H6z\"\/><path d=\"M13 18l5 3.5-5 3.5\"\/><path class=\"bl k\" d=\"M22 25h9\"\/><\/svg><\/span><b>Promptontwerpframework<\/b><span>Acht bouwstenen voor prompts die consistente, bruikbare resultaten geven.<\/span><\/a><\/li><li><a href=\"https:\/\/markaigen.com\/nl\/learn\/frameworks\/ai-marketing-roi-framework\/\"><span class=\"fw-ico\"><svg class=\"fw-i\" viewBox=\"0 0 48 48\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6 6v36h36\"\/><path class=\"dr k\" pathLength=\"1\" d=\"M11 34l8-8 6 4 13-15\"\/><path class=\"pp k\" style=\"--d:.7s\" d=\"M32 15h6v6\"\/><\/svg><\/span><b>AI-marketing-ROI-framework<\/b><span>Een rekenketen van de huidige proceskosten tot de netto AI-waarde.<\/span><\/a><\/li><li><a href=\"https:\/\/markaigen.com\/nl\/learn\/frameworks\/\"><b>Alle frameworks<\/b><span>Gestructureerde modellen om betere beslissingen te nemen over AI in marketing.<\/span><\/a><\/li><\/ul><\/section><aside class=\"fw-cta\" aria-labelledby=\"fw-cta-h\"><div><h2 id=\"fw-cta-h\">Hulp nodig om een framework op je eigen marketing toe te passen?<\/h2><p>Vertel ons voor welke beslissing je staat en wat je al hebt geprobeerd. We antwoorden met een concrete volgende stap, en als het zinvol is plannen we een werksessie.<\/p><\/div><a class=\"fw-btn fw-btn-light\" href=\"mailto:info@markaigen.com?subject=Een%20AI-marketingframework%20toepassen&#038;body=Hallo%20Markaigen%2C%0A%0AHet%20framework%20dat%20ik%20gebruikte%3A%0ADe%20beslissing%20waar%20ik%20voor%20sta%3A%0AWat%20ik%20tot%20nu%20toe%20heb%20geprobeerd%3A%0A\">Vraag een volgende stap<\/a><\/aside><\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/markaigen.com\\\/nl\\\/learn\\\/frameworks\\\/ai-campaign-framework\\\/#article\",\"headline\":\"AI-campagneframework\",\"description\":\"Plan een marketingcampagne met AI in tien stappen, van doel en doelgroep tot de AI-toepassing, experiment en meting, met een gegenereerde campagneopzet.\",\"abstract\":\"Het AI-campagneframework plant een marketingcampagne in tien stappen, van doel, doelgroep en inzicht tot boodschap, kanaal, de AI-toepassing, experiment, meting, leren en bijsturen, met versies voor SEO, betaalde media, content, e-mail, social en productlanceringen.\",\"inLanguage\":\"nl\",\"url\":\"https:\\\/\\\/markaigen.com\\\/nl\\\/learn\\\/frameworks\\\/ai-campaign-framework\\\/\",\"author\":{\"@type\":\"Organization\",\"name\":\"Markaigen\",\"url\":\"https:\\\/\\\/markaigen.com\\\/\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"Markaigen\",\"url\":\"https:\\\/\\\/markaigen.com\\\/\"},\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/markaigen.com\\\/nl\\\/learn\\\/frameworks\\\/ai-campaign-framework\\\/\"},\"datePublished\":\"2026-10-03T06:30:20+00:00\",\"dateModified\":\"2026-10-03T06:30:20+00:00\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/markaigen.com\\\/nl\\\/learn\\\/frameworks\\\/#page\"},\"about\":\"Een AI-campagne plannen\"},{\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Frameworks\",\"item\":\"https:\\\/\\\/markaigen.com\\\/nl\\\/learn\\\/frameworks\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI-campagneframework\",\"item\":\"https:\\\/\\\/markaigen.com\\\/nl\\\/learn\\\/frameworks\\\/ai-campaign-framework\\\/\"}]}]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Ten steps for running a marketing campaign with AI in the right places.<\/p>","protected":false},"author":285210167,"featured_media":0,"parent":38,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"ai4marketing-home","meta":{"_mkg_title_en":"","_mkg_title_nl":"","_mkg_description_en":"","_mkg_description_nl":"","_mkg_primary_intent":"","_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"footnotes":""},"categories":[],"class_list":["post-1771","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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