{"id":2935,"date":"2026-10-08T07:37:52","date_gmt":"2026-10-08T05:37:52","guid":{"rendered":"https:\/\/markaigen.com\/?page_id=2935"},"modified":"2026-10-08T07:47:19","modified_gmt":"2026-10-08T05:47:19","slug":"advertising-policy","status":"publish","type":"page","link":"https:\/\/markaigen.com\/nl\/about\/advertising-policy\/","title":{"rendered":"Advertising &#038; sponsorship policy"},"content":{"rendered":"<main class=\"mkc\" id=\"main-content\" lang=\"nl\" data-no-translation><header class=\"mkc-hero\"><div class=\"mkc-wrap\"><nav aria-label=\"Kruimelpad\"><a href=\"https:\/\/markaigen.com\/nl\/about\/\">Over ons<\/a><span aria-hidden=\"true\"> \/ <\/span><a href=\"https:\/\/markaigen.com\/nl\/about\/trust\/\">Vertrouwen en beleid<\/a><\/nav><p class=\"mkc-eyebrow\">DUIDELIJKE INFORMATIE. BEWUSTE KEUZES.<\/p><h1>Reclame- en sponsorbeleid<\/h1><p class=\"mkc-lead\">Regels voor herkenbare commerci\u00eble plaatsingen, claims en sponsorinvloed.<\/p><p class=\"mkc-meta\">Versie 1.0 \u00b7 Bijgewerkt op 8 oktober 2026<\/p><\/div><\/header><div class=\"mkc-wrap mkc-body\"><div class=\"mkc-reading\"><aside class=\"mkc-toc\"><p>Op deze pagina<\/p><ol><li><a href=\"#policy-1\">Herkenbare commerci\u00eble inhoud<\/a><\/li><li><a href=\"#policy-2\">Bewijs en verboden claims<\/a><\/li><li><a href=\"#policy-3\">Scheiding van onafhankelijk werk<\/a><\/li><li><a href=\"#policy-4\">V\u00f3\u00f3r een campagne<\/a><\/li><li><a href=\"#policy-5\">Meld een probleem<\/a><\/li><\/ol><\/aside><div class=\"mkc-prose\"><section id=\"policy-1\"><span class=\"mkc-section-number\" aria-hidden=\"true\">01<\/span><h2>Herkenbare commerci\u00eble inhoud<\/h2><p>Reclame, betaalde artikelen, nieuwsbriefsponsors en gesponsorde directoryposities moeten commercieel herkenbaar zijn zodra gebruikers ze zien. Gebruik duidelijke labels zoals \u201cAdvertentie\u201d of \u201cGesponsord door [sponsor]\u201d; alleen \u201cPartner\u201d verklaart betaling mogelijk onvoldoende. Labels moeten blijven werken op mobiel, in previews en relevante sociale verspreiding.<\/p><\/section><section id=\"policy-2\"><span class=\"mkc-section-number\" aria-hidden=\"true\">02<\/span><h2>Bewijs en verboden claims<\/h2><p>Adverteerders moeten objectieve claims onderbouwen en rechten op materiaal hebben. We accepteren geen verzonnen reviews, verborgen aanbevelingen, onrechtmatige discriminerende targeting, imitatie of onbewezen garanties over rankings, inkomen of naleving. Een sponsorclaim herhalen neemt onze verantwoordelijkheid voor de presentatie niet weg.<\/p><\/section><section id=\"policy-3\"><span class=\"mkc-section-number\" aria-hidden=\"true\">03<\/span><h2>Scheiding van onafhankelijk werk<\/h2><p>Een sponsor mag feitelijke productomschrijvingen controleren, maar geen verborgen redactionele conclusie of onderdrukking van relevante bevindingen kopen. Onderzoekssponsoring vermeldt sponsor, rol en invloed op de scope. Betaalde plaatsen mogen niet als gewone rankings worden vermomd. Gebruik passende commerci\u00eble linkattributen en verkoop geen links voor zoekmachinemanipulatie.<\/p><\/section><section id=\"policy-4\"><span class=\"mkc-section-number\" aria-hidden=\"true\">04<\/span><h2>V\u00f3\u00f3r een campagne<\/h2><p>Een afzonderlijke schriftelijke opdracht moet resultaten, vergoeding, planning, goedkeuringsgrenzen, labels, gegevensgebruik en annulering vastleggen. Deel niet zomaar lezerslijsten, accountdatasets of trackingtoestemming omdat iemand betaalt. Nieuwe advertentietechnologie vereist vooraf beoordeling van gegevensstromen en toestemming. De <a href=\"\/nl\/partner-advertise\/\">partnerpagina<\/a> nodigt uit tot overleg en is geen automatisch aanvaarde bestelling.<\/p><\/section><section id=\"policy-5\"><span class=\"mkc-section-number\" aria-hidden=\"true\">05<\/span><h2>Meld een probleem<\/h2><p>Stuur de plaatsings-URL en je bezwaar naar <a href=\"mailto:info@markaigen.com\">info@markaigen.com<\/a>. We beoordelen misleidende claims, ontbrekende labels en rechtenklachten en kunnen een plaatsing corrigeren, opschorten of verwijderen.<\/p><\/section><\/div><\/div><div class=\"mkc-help\"><p>Vragen, correcties of een verzoek over je gegevens?<\/p><a href=\"https:\/\/markaigen.com\/nl\/contact\/\">Neem contact op <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><\/div><\/main>\n","protected":false},"excerpt":{"rendered":"<p>Rules for labelled commercial placements, claims and sponsor influence.<\/p>","protected":false},"author":285210167,"featured_media":0,"parent":1,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"ai4marketing-home","meta":{"_mkg_title_en":"Advertising & sponsorship policy","_mkg_title_nl":"Reclame- en sponsorbeleid","_mkg_description_en":"Rules for labelled commercial placements, claims and sponsor influence.","_mkg_description_nl":"Regels voor herkenbare commerci\u00eble plaatsingen, claims en sponsorinvloed.","_mkg_primary_intent":"","_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"footnotes":""},"categories":[],"class_list":["post-2935","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advertising &amp; 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