{"id":2049,"date":"2026-10-04T19:57:40","date_gmt":"2026-10-04T17:57:40","guid":{"rendered":"https:\/\/markaigen.com\/?p=2049"},"modified":"2026-10-07T05:38:55","modified_gmt":"2026-10-07T03:38:55","slug":"repair-the-handoffs-in-ai-campaign-production","status":"publish","type":"post","link":"https:\/\/markaigen.com\/nl\/topics\/marketing-operations\/repair-the-handoffs-in-ai-campaign-production\/","title":{"rendered":"Verbeter overdrachten in AI-campagneproductie"},"content":{"rendered":"\n<!-- a4e:10-07 -->\n\n\n<article class=\"a4e-article\" lang=\"nl\" data-no-translation data-a4e-id=\"10-07\" data-a4e-topic=\"marketing-operations\">\n<header class=\"a4e-hero\"><div class=\"a4e-shell\"><nav class=\"a4e-breadcrumb\" aria-label=\"Kruimelpad\"><a href=\"https:\/\/markaigen.com\/nl\/topics\/\">Onderwerpen<\/a><span aria-hidden=\"true\">\/<\/span><a href=\"https:\/\/markaigen.com\/nl\/topics\/marketing-operations\/\">Marketingprocessen<\/a><\/nav><div class=\"a4e-hero-grid\"><div><p class=\"a4e-eyebrow\">Marketingprocessen <span aria-hidden=\"true\">\u00b7<\/span> Praktische inzichten<\/p><h1>Verbeter overdrachten in AI-campagneproductie<\/h1><p class=\"a4e-deck\">Volg een campagne van goedgekeurde briefing tot activatie en maak benodigde bestanden, besluiten en statuswijzigingen bij iedere teamoverdracht expliciet.<\/p><div class=\"a4e-byline\"><span>Wael Al Saleh<\/span><span aria-hidden=\"true\">\u00b7<\/span><time datetime=\"2026-10-04T17:57:40+00:00\">4 oktober 2026<\/time> <span aria-hidden=\"true\">\u00b7<\/span> 1 min leestijd<\/div><\/div><div class=\"a4e-visual\"><svg class=\"a4e-graphic\" viewBox=\"0 0 240 240\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"120\" cy=\"120\" r=\"100\" fill=\"none\" stroke=\"#819ffc\" stroke-opacity=\".24\"\/><circle cx=\"120\" cy=\"120\" r=\"73\" fill=\"none\" stroke=\"#819ffc\" stroke-opacity=\".35\" stroke-dasharray=\"3 8\"\/><g class=\"a4e-orbit\"><circle cx=\"120\" cy=\"20\" r=\"7\" fill=\"#9fded8\"\/><circle cx=\"205\" cy=\"171\" r=\"5\" fill=\"#9671ff\"\/><\/g><g class=\"a4e-float\"><rect x=\"61\" y=\"61\" width=\"118\" height=\"118\" rx=\"29\" fill=\"#14245c\" stroke=\"#6898ff\" stroke-opacity=\".7\"\/><g class=\"a4e-focus\" transform=\"translate(84 84) scale(3)\" fill=\"none\" stroke=\"#fff\" stroke-width=\"1.45\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"3\" width=\"6\" height=\"6\" rx=\"1\"\/><rect x=\"15\" y=\"15\" width=\"6\" height=\"6\" rx=\"1\"\/><path d=\"M9 6h9v9M3 15v6h6M6 9v6h6m-3-3 3 3-3 3\"\/><\/g><\/g><g class=\"a4e-glow\" fill=\"#98b8ff\"><circle cx=\"39\" cy=\"180\" r=\"3\"\/><circle cx=\"201\" cy=\"53\" r=\"3\"\/><\/g><\/svg><label class=\"a4e-motion\"><input type=\"checkbox\" data-a4e-pause> Pauzeer animatie<\/label><\/div><\/div><\/div><\/header>\n<div class=\"a4e-shell a4e-reading\"><aside class=\"a4e-rail\"><details class=\"a4e-toc\" open><summary>In dit artikel<\/summary><ol><li><a href=\"#section-nl-1\"><span>01<\/span>Breng het echte werk in kaart<\/a><\/li><li><a href=\"#section-nl-2\"><span>02<\/span>Definieer een complete overdracht<\/a><\/li><li><a href=\"#section-nl-3\"><span>03<\/span>Test een lastige overgang<\/a><\/li><li><a href=\"#section-nl-4\"><span>04<\/span>Meet ontbrekend werk<\/a><\/li><\/ol><\/details><button class=\"a4e-copy\" type=\"button\" data-a4e-copy>Kopieer artikellink<\/button><p class=\"a4e-copy-status\" aria-live=\"polite\"><\/p><\/aside><div class=\"a4e-story\"><p class=\"a4e-lead\">Een campagne kan uitstekende AI-tools hebben en toch traag verlopen omdat goedkeuring en benodigde versies onduidelijk zijn. Volg \u00e9\u00e9n campagne door het hele proces om overdrachten met informatieverlies te vinden.<\/p><section aria-labelledby=\"section-nl-1\"><h2 id=\"section-nl-1\">Breng het echte werk in kaart<\/h2><p>Registreer briefing, bronfeiten, creatieve concepten, reviews, lokale versies en geactiveerde plaatsingen. Vraag ontvangende teams wat zij steeds moeten zoeken of navragen. Scheid de praktijk van het proces op een presentatieslide.<\/p><\/section><section aria-labelledby=\"section-nl-2\"><h2 id=\"section-nl-2\">Definieer een complete overdracht<\/h2><p>Spreek af welke informatie meereist: campagnecode, goedgekeurde versie, markt, kanaal en open uitzonderingen. Adobe verbindt planning, creatie, review en activatie in zijn productrichting. <sup><a href=\"#ref-nl-1\" aria-label=\"Bron 1\">[1]<\/a><\/sup> Operationeel telt of het volgende team genoeg informatie heeft om correct verder te werken.<\/p><\/section><section aria-labelledby=\"section-nl-3\"><h2 id=\"section-nl-3\">Test een lastige overgang<\/h2><p>Stel dat creatie een nieuw beeld levert terwijl media een oud prijsblad gebruikt. Koppel bij overdracht het goedgekeurde beeld aan de juiste aanbodversie. Laat de ontvanger dat pakket bevestigen, niet alleen een taak afronden. Een bestandsnaam als \u2018definitief-laatste\u2019 is geen betrouwbaar goedkeuringsbewijs.<\/p><\/section><section aria-labelledby=\"section-nl-4\"><h2 id=\"section-nl-4\">Meet ontbrekend werk<\/h2><p>Volg verduidelijkingsvragen, teruggestuurde pakketten en wachten op besluiten. Verbeter eerst de overgang met de meeste terugkerende problemen voordat je de hele toolomgeving vervangt. Wijs een eigenaar aan voor de campagnestatus en maak onopgeloste verschillen zichtbaar. Een betrouwbare overdracht bewaart eerdere besluiten en laat specialisten op hun eigen werk focussen.<\/p><\/section>\n<details class=\"a4e-sources\" open><summary>Bronnen en onderbouwing<\/summary><ol><li id=\"ref-nl-1\"><a href=\"https:\/\/news.adobe.com\/news\/2026\/04\/adobe-introduces-brand-intelligence\" rel=\"noopener\">Adobe brand intelligence announcement<\/a><\/li><\/ol><p class=\"a4e-source-note\">Bronnen gecontroleerd op 4 oktober 2026. De beschreven werkwijzen en denkvoorbeelden zijn redactionele analyse.<\/p><\/details>\n<div class=\"a4e-disclosure\"><a href=\"https:\/\/markaigen.com\/nl\/ai-use-policy\/\">Hoe Markaigen AI gebruikt<\/a><span> \u00b7 <\/span><a href=\"https:\/\/markaigen.com\/nl\/contact\/\">Geef een correctie door<\/a><\/div><\/div><\/div>\n<section class=\"a4e-next\"><div class=\"a4e-shell\"><div class=\"a4e-section-label\"><p class=\"a4e-eyebrow\">Van inzicht naar toepassing<\/p><h2>Werk verder met deze bronnen<\/h2><\/div><div class=\"a4e-resources\"><a class=\"a4e-resource\" href=\"https:\/\/markaigen.com\/nl\/learn\/frameworks\/human-ai-collaboration-framework\/\"><span class=\"a4e-resource-kind\">Praktijk<\/span><strong>Pas het toe met dit framework<\/strong><span class=\"a4e-arrow\" aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"a4e-resource\" href=\"https:\/\/markaigen.com\/nl\/tools\/prompt-library\/#prompt-maak-een-buyer-persona-op-basis-van-data\"><span class=\"a4e-resource-kind\">Promptbibliotheek<\/span><strong>Maak een buyer persona op basis van data<\/strong><span class=\"a4e-arrow\" aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"a4e-resource\" href=\"https:\/\/markaigen.com\/nl\/tools\/ai-platforms\/\"><span class=\"a4e-resource-kind\">AI-platforms<\/span><strong>Verken relevante AI-tools<\/strong><span class=\"a4e-arrow\" aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"a4e-resource\" href=\"https:\/\/markaigen.com\/nl\/news\/\"><span class=\"a4e-resource-kind\">Nieuws en RSS<\/span><strong>Volg ontwikkelingen in AI-marketing<\/strong><span class=\"a4e-arrow\" aria-hidden=\"true\">\u2197<\/span><\/a><\/div><div class=\"a4e-faqs\"><h3>Vragen die hierbij passen<\/h3><ul><li><a href=\"https:\/\/markaigen.com\/nl\/learn\/knowledge-center\/#faq-ops-02\">Hoe geef ik AI-bestanden namen waarmee het team de bron kan terugvinden?<span aria-hidden=\"true\"> \u2197<\/span><\/a><\/li><li><a href=\"https:\/\/markaigen.com\/nl\/learn\/knowledge-center\/#faq-ops-03\">Wat moet in een briefing staan voordat een taak naar een AI-proces gaat?<span aria-hidden=\"true\"> \u2197<\/span><\/a><\/li><\/ul><\/div><\/div><\/section>\n<section class=\"a4e-related\"><div class=\"a4e-shell\"><h2>Verder lezen over dit onderwerp<\/h2><ul><li><a href=\"https:\/\/markaigen.com\/nl\/topics\/marketing-operations\/reduce-the-bottleneck-in-ai-content-review\/\">Verminder het knelpunt bij AI-contentbeoordeling<\/a><p>Scheid wachttijd van redactiewerk en stuur AI-marketingcontent naar passende reviewers, met behoud van controles op claims en gevolgen voor klanten.<\/p><\/li><li><a href=\"https:\/\/markaigen.com\/nl\/topics\/marketing-operations\/streamline-approvals-for-english-and-dutch-ai-content\/\">Versnel goedkeuring van Engelse en Nederlandse AI-content<\/a><p>Deel feitelijke goedkeuring voor Engelse en Nederlandse campagnes en behoud lokale taalreview, marktvoorwaarden en controle van de uiteindelijke weergave.<\/p><\/li><\/ul><div class=\"a4e-news-links\"><h3>Uit de nieuwsfeed<\/h3><p>Bronberichten met links naar de oorspronkelijke uitgevers.<\/p><ul><li><a href=\"https:\/\/markaigen.com\/nl\/news\/aeo-for-founders-how-to-get-your-brand-in-front-of-ai-assisted-buyers-without-a-marketing-team\/\">AEO for founders: How to get your brand in front of AI-assisted buyers without a marketing team<\/a><p>6 okt 2026<\/p><\/li><li><a href=\"https:\/\/markaigen.com\/nl\/news\/stop-building-strategy-around-your-martech-stack\/\">Stop building strategy around your martech stack<\/a><p>30 sep 2026<\/p><\/li><li><a href=\"https:\/\/markaigen.com\/nl\/news\/marketing-on-linkedin-what-you-need-to-know\/\">Marketing on LinkedIn: What you need to know<\/a><p>1 okt 2026<\/p><\/li><\/ul><\/div><\/div><\/section>\n<\/article>\n\n","protected":false},"excerpt":{"rendered":"<p>Volg een campagne van goedgekeurde briefing tot activatie en maak benodigde bestanden, besluiten en statuswijzigingen bij iedere teamoverdracht expliciet.<\/p>","protected":false},"author":285210167,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_a4e_id":"10-07","_a4e_topic":"marketing-operations","_a4e_title_en":"Repair the handoffs in AI campaign production","_a4e_title_nl":"Verbeter overdrachten in AI-campagneproductie","_a4e_description_en":"Follow one campaign from approved brief to activation and make the required assets, decisions and status changes explicit at each team handoff.","_a4e_description_nl":"Volg een campagne van goedgekeurde briefing tot activatie en maak benodigde bestanden, besluiten en statuswijzigingen bij iedere teamoverdracht expliciet.","_a4e_keyword_en":"AI marketing campaign handoff process","_a4e_keyword_nl":"overdracht tussen AI-campagneprocessen verbeteren","_a4e_import_hash":"3fcf9fc04b454ec2175defe366721aa37efba2394b7bb34a23089b4e631696bf","_a4r_approved":"","_a4r_source_url":"","_a4r_source_name":"","_a4r_source_date":"","_a4r_topics":"","_a4r_reason":"","_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1370],"tags":[],"class_list":["post-2049","post","type-post","status-publish","format-standard","hentry","category-marketing-operations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Repair the handoffs in AI campaign production<\/title>\n<meta name=\"description\" content=\"Follow one campaign from approved brief to activation and make the required assets, decisions and status changes explicit at each team handoff.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markaigen.com\/nl\/topics\/marketing-operations\/repair-the-handoffs-in-ai-campaign-production\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Repair the handoffs in AI campaign production\" \/>\n<meta property=\"og:description\" content=\"Follow one campaign from approved brief to activation and make the required assets, decisions and status changes explicit at each team handoff.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markaigen.com\/nl\/topics\/marketing-operations\/repair-the-handoffs-in-ai-campaign-production\/\" \/>\n<meta property=\"og:site_name\" content=\"Markaigen\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-04T17:57:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-07T03:38:55+00:00\" \/>\n<meta name=\"author\" content=\"Wael Al Saleh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wael Al Saleh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/markaigen.com\\\/topics\\\/marketing-operations\\\/repair-the-handoffs-in-ai-campaign-production\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/markaigen.com\\\/topics\\\/marketing-operations\\\/repair-the-handoffs-in-ai-campaign-production\\\/\"},\"author\":{\"name\":\"Wael Al Saleh\",\"@id\":\"https:\\\/\\\/markaigen.com\\\/#\\\/schema\\\/person\\\/71177b6873db93b9db4e205a6db055ae\"},\"headline\":\"Verbeter overdrachten in AI-campagneproductie\",\"datePublished\":\"2026-10-04T17:57:40+00:00\",\"dateModified\":\"2026-10-07T03:38:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/markaigen.com\\\/topics\\\/marketing-operations\\\/repair-the-handoffs-in-ai-campaign-production\\\/\"},\"wordCount\":812,\"publisher\":{\"@id\":\"https:\\\/\\\/markaigen.com\\\/#organization\"},\"articleSection\":[\"Marketing Operations\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/markaigen.com\\\/topics\\\/marketing-operations\\\/repair-the-handoffs-in-ai-campaign-production\\\/\",\"url\":\"https:\\\/\\\/markaigen.com\\\/topics\\\/marketing-operations\\\/repair-the-handoffs-in-ai-campaign-production\\\/\",\"name\":\"Repair the handoffs in AI campaign production\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/markaigen.com\\\/#website\"},\"datePublished\":\"2026-10-04T17:57:40+00:00\",\"dateModified\":\"2026-10-07T03:38:55+00:00\",\"description\":\"Follow one campaign from approved brief to activation and make the required assets, decisions and status changes explicit at each team handoff.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/markaigen.com\\\/topics\\\/marketing-operations\\\/repair-the-handoffs-in-ai-campaign-production\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/markaigen.com\\\/topics\\\/marketing-operations\\\/repair-the-handoffs-in-ai-campaign-production\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/markaigen.com\\\/topics\\\/marketing-operations\\\/repair-the-handoffs-in-ai-campaign-production\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/markaigen.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Repair the handoffs in AI campaign production\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/markaigen.com\\\/#website\",\"url\":\"https:\\\/\\\/markaigen.com\\\/\",\"name\":\"Markaigen\",\"description\":\"Marketing AI Generator \u2014 AI marketing knowledge and tools platform\",\"publisher\":{\"@id\":\"https:\\\/\\\/markaigen.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/markaigen.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/markaigen.com\\\/#organization\",\"name\":\"Markaigen\",\"url\":\"https:\\\/\\\/markaigen.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/markaigen.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/markaigen.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/markaigen-wordmark-dark.webp?fit=900%2C192&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/markaigen.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/markaigen-wordmark-dark.webp?fit=900%2C192&ssl=1\",\"width\":900,\"height\":192,\"caption\":\"Markaigen\"},\"image\":{\"@id\":\"https:\\\/\\\/markaigen.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/markaigen.com\\\/#\\\/schema\\\/person\\\/71177b6873db93b9db4e205a6db055ae\",\"name\":\"Wael Al Saleh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0211ca53e944835011e68395e630ff176f75cdb295ed931ad2e444ffafe92378?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0211ca53e944835011e68395e630ff176f75cdb295ed931ad2e444ffafe92378?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0211ca53e944835011e68395e630ff176f75cdb295ed931ad2e444ffafe92378?s=96&d=identicon&r=g\",\"caption\":\"Wael Al Saleh\"},\"sameAs\":[\"http:\\\/\\\/delicious-zombie.wordpress.com\"],\"url\":\"https:\\\/\\\/markaigen.com\\\/nl\\\/author\\\/admineff8a796ea\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Repair the handoffs in AI campaign production","description":"Follow one campaign from approved brief to activation and make the required assets, decisions and status changes explicit at each team handoff.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markaigen.com\/nl\/topics\/marketing-operations\/repair-the-handoffs-in-ai-campaign-production\/","og_locale":"nl_NL","og_type":"article","og_title":"Repair the handoffs in AI campaign production","og_description":"Follow one campaign from approved brief to activation and make the required assets, decisions and status changes explicit at each team handoff.","og_url":"https:\/\/markaigen.com\/nl\/topics\/marketing-operations\/repair-the-handoffs-in-ai-campaign-production\/","og_site_name":"Markaigen","article_published_time":"2026-10-04T17:57:40+00:00","article_modified_time":"2026-10-07T03:38:55+00:00","author":"Wael Al Saleh","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Wael Al Saleh","Geschatte leestijd":"4 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/markaigen.com\/topics\/marketing-operations\/repair-the-handoffs-in-ai-campaign-production\/#article","isPartOf":{"@id":"https:\/\/markaigen.com\/topics\/marketing-operations\/repair-the-handoffs-in-ai-campaign-production\/"},"author":{"name":"Wael Al Saleh","@id":"https:\/\/markaigen.com\/#\/schema\/person\/71177b6873db93b9db4e205a6db055ae"},"headline":"Verbeter overdrachten in AI-campagneproductie","datePublished":"2026-10-04T17:57:40+00:00","dateModified":"2026-10-07T03:38:55+00:00","mainEntityOfPage":{"@id":"https:\/\/markaigen.com\/topics\/marketing-operations\/repair-the-handoffs-in-ai-campaign-production\/"},"wordCount":812,"publisher":{"@id":"https:\/\/markaigen.com\/#organization"},"articleSection":["Marketing Operations"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/markaigen.com\/topics\/marketing-operations\/repair-the-handoffs-in-ai-campaign-production\/","url":"https:\/\/markaigen.com\/topics\/marketing-operations\/repair-the-handoffs-in-ai-campaign-production\/","name":"Repair the handoffs in AI campaign production","isPartOf":{"@id":"https:\/\/markaigen.com\/#website"},"datePublished":"2026-10-04T17:57:40+00:00","dateModified":"2026-10-07T03:38:55+00:00","description":"Follow one campaign from approved brief to activation and make the required assets, decisions and status changes explicit at each team handoff.","breadcrumb":{"@id":"https:\/\/markaigen.com\/topics\/marketing-operations\/repair-the-handoffs-in-ai-campaign-production\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/markaigen.com\/topics\/marketing-operations\/repair-the-handoffs-in-ai-campaign-production\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/markaigen.com\/topics\/marketing-operations\/repair-the-handoffs-in-ai-campaign-production\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/markaigen.com\/"},{"@type":"ListItem","position":2,"name":"Repair the handoffs in AI campaign production"}]},{"@type":"WebSite","@id":"https:\/\/markaigen.com\/#website","url":"https:\/\/markaigen.com\/","name":"Markaigen","description":"Marketing AI Generator \u2014 AI marketing knowledge and tools platform","publisher":{"@id":"https:\/\/markaigen.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/markaigen.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/markaigen.com\/#organization","name":"Markaigen","url":"https:\/\/markaigen.com\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/markaigen.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/markaigen.com\/wp-content\/uploads\/2026\/10\/markaigen-wordmark-dark.webp?fit=900%2C192&ssl=1","contentUrl":"https:\/\/i0.wp.com\/markaigen.com\/wp-content\/uploads\/2026\/10\/markaigen-wordmark-dark.webp?fit=900%2C192&ssl=1","width":900,"height":192,"caption":"Markaigen"},"image":{"@id":"https:\/\/markaigen.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/markaigen.com\/#\/schema\/person\/71177b6873db93b9db4e205a6db055ae","name":"Wael Al Saleh","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/0211ca53e944835011e68395e630ff176f75cdb295ed931ad2e444ffafe92378?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0211ca53e944835011e68395e630ff176f75cdb295ed931ad2e444ffafe92378?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0211ca53e944835011e68395e630ff176f75cdb295ed931ad2e444ffafe92378?s=96&d=identicon&r=g","caption":"Wael Al Saleh"},"sameAs":["http:\/\/delicious-zombie.wordpress.com"],"url":"https:\/\/markaigen.com\/nl\/author\/admineff8a796ea\/"}]}},"jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/phrfkP-x3","jetpack-related-posts":[],"jetpack_featured_media_url":"","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/markaigen.com\/nl\/wp-json\/wp\/v2\/posts\/2049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markaigen.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/markaigen.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/markaigen.com\/nl\/wp-json\/wp\/v2\/users\/285210167"}],"replies":[{"embeddable":true,"href":"https:\/\/markaigen.com\/nl\/wp-json\/wp\/v2\/comments?post=2049"}],"version-history":[{"count":2,"href":"https:\/\/markaigen.com\/nl\/wp-json\/wp\/v2\/posts\/2049\/revisions"}],"predecessor-version":[{"id":2608,"href":"https:\/\/markaigen.com\/nl\/wp-json\/wp\/v2\/posts\/2049\/revisions\/2608"}],"wp:attachment":[{"href":"https:\/\/markaigen.com\/nl\/wp-json\/wp\/v2\/media?parent=2049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/markaigen.com\/nl\/wp-json\/wp\/v2\/categories?post=2049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/markaigen.com\/nl\/wp-json\/wp\/v2\/tags?post=2049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}