{"id":2084,"date":"2026-10-04T19:57:52","date_gmt":"2026-10-04T17:57:52","guid":{"rendered":"https:\/\/markaigen.com\/?p=2084"},"modified":"2026-10-07T05:38:52","modified_gmt":"2026-10-07T03:38:52","slug":"ai-advertising-labels-and-eu-duties-are-separate","status":"publish","type":"post","link":"https:\/\/markaigen.com\/nl\/topics\/governance-ethics-and-legal\/ai-advertising-labels-and-eu-duties-are-separate\/","title":{"rendered":"AI-labels in advertenties en EU-plichten verschillen"},"content":{"rendered":"\n<!-- a4e:12-02 -->\n\n\n<article class=\"a4e-article\" lang=\"nl\" data-no-translation data-a4e-id=\"12-02\" data-a4e-topic=\"governance-ethics-and-legal\">\n<header class=\"a4e-hero\"><div class=\"a4e-shell\"><nav class=\"a4e-breadcrumb\" aria-label=\"Kruimelpad\"><a href=\"https:\/\/markaigen.com\/nl\/topics\/\">Onderwerpen<\/a><span aria-hidden=\"true\">\/<\/span><a href=\"https:\/\/markaigen.com\/nl\/topics\/governance-ethics-and-legal\/\">Governance, ethiek en wetgeving<\/a><\/nav><div class=\"a4e-hero-grid\"><div><p class=\"a4e-eyebrow\">Governance, ethiek en wetgeving <span aria-hidden=\"true\">\u00b7<\/span> Praktische inzichten<\/p><h1>AI-labels in advertenties en EU-plichten verschillen<\/h1><p class=\"a4e-deck\">Vergelijk Meta\u2019s AI-labels met Europese meldingsplichten, controleer de daadwerkelijke advertentieweergave en bewaar bewijs per campagne-uiting en markt.<\/p><div class=\"a4e-byline\"><span>Wael Al Saleh<\/span><span aria-hidden=\"true\">\u00b7<\/span><time datetime=\"2026-10-04T17:57:52+00:00\">4 oktober 2026<\/time> <span aria-hidden=\"true\">\u00b7<\/span> 2 min leestijd<\/div><\/div><div class=\"a4e-visual\"><svg class=\"a4e-graphic\" viewBox=\"0 0 240 240\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"120\" cy=\"120\" r=\"100\" fill=\"none\" stroke=\"#819ffc\" stroke-opacity=\".24\"\/><circle cx=\"120\" cy=\"120\" r=\"73\" fill=\"none\" stroke=\"#819ffc\" stroke-opacity=\".35\" stroke-dasharray=\"3 8\"\/><g class=\"a4e-orbit\"><circle cx=\"120\" cy=\"20\" r=\"7\" fill=\"#9fded8\"\/><circle cx=\"205\" cy=\"171\" r=\"5\" fill=\"#9671ff\"\/><\/g><g class=\"a4e-float\"><rect x=\"61\" y=\"61\" width=\"118\" height=\"118\" rx=\"29\" fill=\"#14245c\" stroke=\"#6898ff\" stroke-opacity=\".7\"\/><g class=\"a4e-focus\" transform=\"translate(84 84) scale(3)\" fill=\"none\" stroke=\"#fff\" stroke-width=\"1.45\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m12 3 8 3v6c0 5-8 9-8 9s-8-4-8-9V6Z\"\/><path d=\"m8 12 3 3 5-6\"\/><\/g><\/g><g class=\"a4e-glow\" fill=\"#98b8ff\"><circle cx=\"39\" cy=\"180\" r=\"3\"\/><circle cx=\"201\" cy=\"53\" r=\"3\"\/><\/g><\/svg><label class=\"a4e-motion\"><input type=\"checkbox\" data-a4e-pause> Pauzeer animatie<\/label><\/div><\/div><\/div><\/header>\n<div class=\"a4e-shell a4e-reading\"><aside class=\"a4e-rail\"><details class=\"a4e-toc\" open><summary>In dit artikel<\/summary><ol><li><a href=\"#section-nl-1\"><span>01<\/span>Lees het actuele platformbeleid<\/a><\/li><li><a href=\"#section-nl-2\"><span>02<\/span>Classificeer de uiting zelfstandig<\/a><\/li><li><a href=\"#section-nl-3\"><span>03<\/span>Controleer de definitieve plaatsing<\/a><\/li><li><a href=\"#section-nl-4\"><span>04<\/span>Behoud bruikbare herkomstinformatie<\/a><\/li><\/ol><\/details><button class=\"a4e-copy\" type=\"button\" data-a4e-copy>Kopieer artikellink<\/button><p class=\"a4e-copy-status\" aria-live=\"polite\"><\/p><\/aside><div class=\"a4e-story\"><p class=\"a4e-lead\">Een advertentieplatform kan een AI-label toevoegen terwijl jouw campagne nog een afzonderlijke juridische beoordeling nodig heeft. Het platform bepaalt hoe het gebruikers informeert; jouw organisatie moet daarnaast vaststellen welke verplichtingen gelden in de betreffende markt. Neem beide mee in het publicatiebesluit.<\/p><section aria-labelledby=\"section-nl-1\"><h2 id=\"section-nl-1\">Lees het actuele platformbeleid<\/h2><p>Meta beschrijft in de update van juni 2026 AI-informatie binnen \u2018About this ad\u2019 en een uitrol van detectie van externe AI-tools op basis van gangbare technische signalen. Regionale verschillen zijn mogelijk. <sup><a href=\"#ref-nl-1\" aria-label=\"Bron 1\">[1]<\/a><\/sup> Controleer daarom zowel het actuele beleid als de ervaring in je account. Een oude schermafbeelding bewijst niet hoe iedere plaatsing werkt.<\/p><\/section><section aria-labelledby=\"section-nl-2\"><h2 id=\"section-nl-2\">Classificeer de uiting zelfstandig<\/h2><p>Bevat de campagne een realistische synthetische persoon, een aangepaste gebeurtenis, een bewerkte achtergrond of gegenereerde tekst? Beoordeel vervolgens de toepasselijke EU-regels. Technische markering door een aanbieder en openbaarmaking van een deepfake door een gebruiksverantwoordelijke zijn afzonderlijke verplichtingen onder artikel 50. <sup><a href=\"#ref-nl-2\" aria-label=\"Bron 2\">[2]<\/a><\/sup> Een automatisch platformlabel bewijst niet dat aan alle relevante eisen is voldaan.<\/p><\/section><section aria-labelledby=\"section-nl-3\"><h2 id=\"section-nl-3\">Controleer de definitieve plaatsing<\/h2><p>Maak per versie en markt een beoordelingsregistratie met het oorspronkelijke bestand, AI-bewerkingen, doelgroep, platformclassificatie en juridische afweging. Bekijk mobiele feeds, video\u2019s en de bestemmingspagina. Verdwijnt een noodzakelijke melding door bijsnijden of exporteren, herstel dan die versie v\u00f3\u00f3r activering.<\/p><\/section><section aria-labelledby=\"section-nl-4\"><h2 id=\"section-nl-4\">Behoud bruikbare herkomstinformatie<\/h2><p>Bewaar beschikbare herkomstinformatie tijdens de productie en vraag leveranciers wat bij export behouden blijft. Verwijder technische signalen niet alleen om een label te vermijden. Lijkt de classificatie van het platform onjuist, gebruik dan de beschikbare bezwaar- of beoordelingsroute. Wijs afzonderlijk iemand aan voor platformbeleid en voor juridische vragen. Zo blijft helder wie een correcte en begrijpelijke advertentie-ervaring bewaakt.<\/p><\/section>\n<details class=\"a4e-sources\" open><summary>Bronnen en onderbouwing<\/summary><ol><li id=\"ref-nl-1\"><a href=\"https:\/\/about.fb.com\/news\/2025\/02\/gen-ai-transparency-metas-ads-products\/\" rel=\"noopener\">Meta AI ad transparency policy update<\/a><\/li><li id=\"ref-nl-2\"><a href=\"https:\/\/ai-act-service-desk.ec.europa.eu\/en\/ai-act\/article-50\" rel=\"noopener\">EU AI Act Article 50<\/a><\/li><\/ol><p class=\"a4e-source-note\">Bronnen gecontroleerd op 4 oktober 2026. De beschreven werkwijzen en denkvoorbeelden zijn redactionele analyse.<\/p><\/details>\n<div class=\"a4e-disclosure\"><a href=\"https:\/\/markaigen.com\/nl\/ai-use-policy\/\">Hoe Markaigen AI gebruikt<\/a><span> \u00b7 <\/span><a href=\"https:\/\/markaigen.com\/nl\/contact\/\">Geef een correctie door<\/a><\/div><\/div><\/div>\n<section class=\"a4e-next\"><div class=\"a4e-shell\"><div class=\"a4e-section-label\"><p class=\"a4e-eyebrow\">Van inzicht naar toepassing<\/p><h2>Werk verder met deze bronnen<\/h2><\/div><div class=\"a4e-resources\"><a class=\"a4e-resource\" href=\"https:\/\/markaigen.com\/nl\/learn\/frameworks\/ai-governance-framework-marketing\/\"><span class=\"a4e-resource-kind\">Praktijk<\/span><strong>Pas het toe met dit framework<\/strong><span class=\"a4e-arrow\" aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"a4e-resource\" href=\"https:\/\/markaigen.com\/nl\/tools\/prompt-library\/#prompt-maak-een-kader-voor-een-contentaudit\"><span class=\"a4e-resource-kind\">Promptbibliotheek<\/span><strong>Maak een kader voor een contentaudit<\/strong><span class=\"a4e-arrow\" aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"a4e-resource\" href=\"https:\/\/markaigen.com\/nl\/tools\/ai-platforms\/\"><span class=\"a4e-resource-kind\">AI-platforms<\/span><strong>Verken relevante AI-tools<\/strong><span class=\"a4e-arrow\" aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"a4e-resource\" href=\"https:\/\/markaigen.com\/nl\/research\/state-of-ai-in-marketing\/enterprise\/\"><span class=\"a4e-resource-kind\">Onderzoek<\/span><strong>Bekijk het bedrijfsonderzoek<\/strong><span class=\"a4e-arrow\" aria-hidden=\"true\">\u2197<\/span><\/a><\/div><div class=\"a4e-faqs\"><h3>Vragen die hierbij passen<\/h3><ul><li><a href=\"https:\/\/markaigen.com\/nl\/learn\/knowledge-center\/#faq-gov-01\">Wat controleer ik voordat ik een klantbriefing naar een AI-dienst upload?<span aria-hidden=\"true\"> \u2197<\/span><\/a><\/li><li><a href=\"https:\/\/markaigen.com\/nl\/learn\/knowledge-center\/#faq-gov-04\">Kan een AI-assistent zijn eigen marketingclaims goedkeuren?<span aria-hidden=\"true\"> \u2197<\/span><\/a><\/li><\/ul><\/div><\/div><\/section>\n<section class=\"a4e-related\"><div class=\"a4e-shell\"><h2>Verder lezen over dit onderwerp<\/h2><ul><li><a href=\"https:\/\/markaigen.com\/nl\/topics\/governance-ethics-and-legal\/check-the-limited-december-2026-ai-marking-transition\/\">Controleer de beperkte AI-overgang tot december 2026<\/a><p>Controleer welke bestaande AI-systemen onder de markeringsregeling tot 2 december 2026 vallen en houd andere transparantieplichten op hun eigen planning.<\/p><\/li><li><a href=\"https:\/\/markaigen.com\/nl\/topics\/governance-ethics-and-legal\/synthetic-presenters-need-a-clear-permission-brief\/\">Maak heldere afspraken over synthetische presentatoren<\/a><p>Bereid synthetische presentatoren voor met vastgelegde beeld- en stemrechten, gecontroleerde scripts en duidelijke keuzes over meldingen v\u00f3\u00f3r productie.<\/p><\/li><\/ul><div class=\"a4e-news-links\"><h3>Uit de nieuwsfeed<\/h3><p>Bronberichten met links naar de oorspronkelijke uitgevers.<\/p><ul><li><a href=\"https:\/\/markaigen.com\/nl\/news\/google-wants-ai-content-fact-checked-gemini-utm-tags-seo-pulse\/\">Google Wants AI Content Fact-Checked, Gemini UTM Tags \u2013 SEO Pulse<\/a><p>3 okt 2026<\/p><\/li><li><a href=\"https:\/\/markaigen.com\/nl\/news\/whos-liable-when-ai-agents-go-rogue\/\">Who\u2019s liable when AI agents go rogue?<\/a><p>28 sep 2026<\/p><\/li><li><a href=\"https:\/\/markaigen.com\/nl\/news\/states-are-rewriting-the-rules-of-social-media\/\">States are rewriting the rules of social media<\/a><p>30 sep 2026<\/p><\/li><\/ul><\/div><\/div><\/section>\n<\/article>\n\n","protected":false},"excerpt":{"rendered":"<p>Vergelijk Meta\u2019s AI-labels met Europese meldingsplichten, controleer de daadwerkelijke advertentieweergave en bewaar bewijs per campagne-uiting en 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