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    Improve AI search visibility

    AI Visibility Framework (GEO)

    The AI Visibility Framework is an Markaigen planning checklist covering seven areas that can support AI search visibility: discoverability, understanding, retrievability, trust, citability, authority and freshness. It is the method behind generative engine optimisation (GEO) on Markaigen.

    The model

    1. 1Discoverability
    2. 2Understanding
    3. 3Retrievability
    4. 4Trust
    5. 5Citability
    6. 6Authority
    7. 7Freshness
    Use the frameworkPDF / Word

    Developed by Markaigen · Updated

    What each part means

    Discoverability
    Can machines find the content? Crawlable pages, allowed AI bots, sitemaps and internal links.
    Understanding
    Can they understand the entity and topic? One clear name, structured data, consistent facts.
    Retrievability
    Can relevant information be extracted? Passages that answer one question each and stand on their own.
    Trust
    Are claims supported and credible? Sources, numbers with dates, and no contradictions across pages.
    Citability
    Is the information suitable to reference? Quotable statements, definitions, key facts and clear headings.
    Authority
    Does the source demonstrate expertise? Authors, original data, and mentions on other trusted sites.
    Freshness
    Is the information maintained? Update dates, current figures and removed outdated pages.

    How to use it

    1. Audit one important page first, then apply the fixes as a template to the rest.
    2. Work in order: a page that cannot be discovered cannot be cited, however good it is.
    3. Measure visibility by asking AI assistants your key questions every month and tracking whether you are cited.

    Audit a page for AI visibility

    Answer seven questions to prioritize improvements. The score reflects your answers and does not predict indexing, ranking or AI citations.

    Discoverability: can AI crawlers reach the page, and is it linked and in the sitemap?
    Understanding: are the entity and topic clear, with structured data and consistent facts?
    Retrievability: does each section answer one question and make sense on its own?
    Trust: are claims supported with sources and dated numbers?
    Citability: are there quotable statements, definitions and key facts?
    Authority: are authors, original data and mentions on other sites present?
    Freshness: is the page maintained, with an update date and current figures?

    Answers are saved in this browser so you can return to them.

    Official guidance

    Google applies its existing SEO guidance to AI Overviews and AI Mode. Crawler access and controls vary by platform.

    Download or e-mail this framework

    Get a branded PDF or Word document, with your answers or as an empty template to fill in.

    Version
    Format

    Downloading sends the selected answers to Markaigen to generate your document. Email delivery also sends it to the address you enter; delivery providers may retain mail logs.

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