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    Measurement & Value / In your browser

    AI Marketing ROI Calculator

    Put costs and benefits side by side.

    Start here

    What this tool helps you do

    Estimate the costs, time savings and gross-profit contribution of an AI marketing project. Compare scenarios rather than treating assumptions as measured results.

    Your workspace

    In your browser

    Your monthly baseline

    Adjust your assumptions

    Illustrative inputs, not industry benchmarks. Include review time in your time-saving estimate. Ad savings default to zero.

    Your potential, in numbers

    Enter your figures and calculate to see your results.

    How the calculation works

    Time freed = employees × monthly hours × AI adoption × time saving. Capacity value = time freed × hourly cost. Ad savings = ad spend × assumed reduction. Net value = capacity value + ad savings − AI tool costs. ROI = net value ÷ AI tool costs × 100.

    Time freed is capacity, not guaranteed payroll savings. Extra content is an alternative use of that capacity and is not counted again in ROI. Productivity assumes the same quality and no new bottleneck. One-off setup, training, implementation and revenue changes are excluded.

    From input to next step

    1. Enter software, training and implementation costs.
    2. Estimate time savings and additional gross profit.
    3. Compare monthly net value, ROI and break-even scenarios.