Measurement & Value / In your browser
AI Marketing ROI Calculator
Put costs and benefits side by side.
Start hereWhat this tool helps you do
Estimate the costs, time savings and gross-profit contribution of an AI marketing project. Compare scenarios rather than treating assumptions as measured results.
Your workspace
In your browserYour monthly baseline
Your potential, in numbers
Enter your figures and calculate to see your results.
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How the calculation works
Time freed = employees × monthly hours × AI adoption × time saving. Capacity value = time freed × hourly cost. Ad savings = ad spend × assumed reduction. Net value = capacity value + ad savings − AI tool costs. ROI = net value ÷ AI tool costs × 100.
Time freed is capacity, not guaranteed payroll savings. Extra content is an alternative use of that capacity and is not counted again in ROI. Productivity assumes the same quality and no new bottleneck. One-off setup, training, implementation and revenue changes are excluded.
From input to next step
- Enter software, training and implementation costs.
- Estimate time savings and additional gross profit.
- Compare monthly net value, ROI and break-even scenarios.
