Measurement & Value / In your browser
Zero-Click Value Calculator
Explore the value beyond a click.
Start hereWhat this tool helps you do
More and more searches end in an answer without a click: in AI overviews, in assistants and in rich results. This calculator puts a value on it: the clicks you lose, the brand exposure you still get, and the exposure from AI answers that mention you.
Your workspace
In your browserYour workspace
Saved in this browser only. Every tool reads these details.
From input to next step
- Fill in your monthly impressions and click-through rates from Search Console.
- Add your conversion rate, the value of a conversion and what 1,000 brand impressions are worth to you.
- Add how often AI answers mention your brand, if you track it.
- Read the net result and change the assumptions to test scenarios.