AI Marketing Intelligence · Reports
State of AI in Marketing 2027
Research is part of Markaigen’s knowledge and tools platform for AI in marketing. Choose the report that fits your work: the Individuals edition focuses on personal skills and workflows; the Enterprise edition covers organizational adoption, teams and responsible scaling.
Choose your edition
Read the full report, navigate by chapter, and use the interactive scorecard to identify your next steps.
For marketers and practitioners
Individuals
A practical edition for marketers, freelancers and professionals applying AI in their everyday work.
- Personal AI skills and workflows
- Maturity model and practical guardrails
- 90-day action plan and practitioner scorecard
For organizations and marketing teams
Enterprise
A strategic edition for marketing teams and leaders adopting and managing AI across their organization.
- Organization-wide operating model
- Governance, data and risk controls
- 12-month action plan and enterprise scorecard
Covered in both reports
By Wael Al Saleh · Published 1 October 2026. Both editions include source references, research notes and a 2027 outlook.