Test the idea. Understand the result.

AAMP 3.0 and OpenProposal: what to review before agentic media buying

ChatGPT visual ads: what the October 2026 announcement changes

Run useful AI ad tests when conversions are scarce

Design advertising tests with few conversions by choosing defensible proxy outcomes, planning realistic observation windows and reporting uncertainty clearly.

Challenge cross-channel AI budget recommendations

Review AI media-budget recommendations against independent business evidence, checking missing channels, attribution assumptions and the value of extra spend.

Prepare AI bidding for a short holiday sales window

Prepare holiday campaigns for AI bidding with inventory checks, clear promotion dates and conversion-lag reviews that prevent rushed budget decisions.

Brief creators when AI expands campaign production

Create a creator brief for AI-assisted campaigns, preserving authentic experience while defining editing permissions, deliverables and approval rights.

Test brand boundaries in AI-expanded search campaigns

Translate brand policy into testable search-campaign controls, checking competitor terms, excluded destinations and the actual ads shown after expansion.

Use AI to plan useful tests with a small media budget

Concentrate a limited media budget on one business uncertainty, using AI to compare test options, define stopping rules and document what remains unknown.

Use AI to investigate wasted spend on weak leads

Connect campaign data with verified CRM outcomes to investigate weak lead sources, separating poor targeting from sales delays and inconsistent qualification.

Test automatic ad text customization before enabling it

Evaluate automatic ChatGPT Ads text customization with checks for offer meaning, translated conditions and destination consistency before opting in.

Adapt retail media creative from verified product facts

Scale retail media creative across retailers with a shared product record, format-specific adaptations and checks for variant accuracy and live offer details.

Measure what new customers cost in Performance Max

Evaluate Performance Max acquisition using a consistent new-customer definition, mature cohorts and incremental value instead of an isolated platform label.

Use AI to check ad and landing page message match

Audit the match between AI-generated ads and landing pages, checking promises, conditions and mobile presentation before campaign traffic reaches the offer.

Choose the right conversion goal for ChatGPT Ads

Choose a meaningful ChatGPT Ads conversion goal by checking event eligibility, data reliability and the connection between early actions and customer value.

Review AI ad copy in regulated markets before launch

Build claim approval into AI ad production for regulated markets, with traceable evidence, qualified reviewers and controls for later automated changes.

Build Meta creative around different buying motives

Plan Meta Advantage+ creative around distinct customer motivations, then evaluate concept performance without confusing delivery patterns with causal proof.

Compare ChatGPT Ads with an established channel

Design a fair ChatGPT Ads channel test with shared business outcomes, explicit attribution settings and realistic limits on what campaign results prove.

Give AI bidding a margin signal it can actually use

Build a reliable margin-based conversion signal for AI bidding, including fulfilment costs, returns and a controlled transition from order-value reporting.

Review AI Max search expansion without losing intent

Evaluate AI Max search expansion through query intent, landing-page fit and lead quality, with clear exclusion rules and a bounded campaign experiment.

Brief AI Search ads around complex buying questions

Build creative for complex buying questions in AI Search, using verified product evidence, clear comparisons and realistic expectations about new formats.

Plan a controlled ChatGPT Ads test for Shopify

Prepare a Shopify product set for a controlled ChatGPT Ads test, checking eligibility, offer accuracy, measurement and the decision to continue spending.

Sponsored Agents and the next media planning question

Explore how ChatGPT Sponsored Agents could change campaign planning, with practical tests for answer quality, customer intent and commercial outcomes.