AI Marketing Prompt Library

Prompt

You are an SEO strategist. Create keyword clusters for the topic [topic] for a [business type] in [country]. Group the keywords by search intent (informational, commercial, transactional). For each cluster give: a cluster name, 5 to 8 keywords, the main search intent and the type of page that should target it. Present the result as a table. Do not repeat a keyword in more than one cluster.

Example: Topic = "running shoes", business type = online sports shop, country = the Netherlands. You get clusters such as "trail running shoes" (commercial, category page) and "how to choose running shoes" (informational, guide).

Prompt

Act as a senior SEO consultant. Here is a list of keywords: [keyword list]. For each keyword, identify the dominant search intent, describe what the current top results look like (guides, product pages, comparisons, tools) and recommend the best page type for my site [website]. Return a table with the columns: keyword, intent, typical top results, recommended page type, notes.

Example: Keywords = "crm for small business", "what is a crm", "hubspot vs pipedrive". You learn that the first needs a comparison page, the second a guide and the third a head-to-head review.

Prompt

You are an SEO researcher. List 30 long-tail questions that [target audience] ask about [topic] before they buy [product or service]. Group them into: problem awareness, comparing options and ready to buy. Mark the 5 questions with the highest business value and explain why in one sentence each.

Example: Audience = homeowners, topic = heat pumps, product = heat pump installation. You get questions like "How loud is a heat pump at night?" grouped by buying stage.

Prompt

Act as an SEO lead. Prioritize this keyword list for [website]: [keywords with volume and difficulty]. Score each keyword from 1 to 5 on business value (how close it is to a sale for [product]), ranking chance (based on difficulty and our domain strength [low, medium or high]) and effort. Calculate a priority score and return the top 15 with a one-line reason each.

Example: Website = a B2B software company with medium domain strength. Keywords like "invoice software for freelancers" score high on value, while "what is an invoice" scores low.

Prompt

You are a technical SEO specialist. Below is a list of my URLs with their main keywords and page titles: [URL list]. Identify groups of pages that target the same keyword and search intent. For each group, recommend one primary page and say whether the others should be merged, redirected, re-targeted to a new keyword or left as they are. Explain your reasoning briefly.

Example: URL list = three blog posts all targeting "email marketing tips". You get advice to merge two into the strongest post and re-target the third to "email marketing tips for restaurants".

Prompt

Act as an SEO copywriter. Write 5 title tag options (maximum 60 characters) and 3 meta description options (maximum 155 characters) for a page about [page topic]. The main keyword is [keyword] and the audience is [audience]. Each option must include the keyword naturally, state a clear benefit and avoid clickbait. Show the character count after each option.

Example: Page topic = vegan protein powder, keyword = "vegan protein powder", audience = athletes. You get titles like "Vegan Protein Powder for Athletes – 25 g Protein per Scoop (58)".

Prompt

You are an on-page SEO expert. Review the following page content for the keyword [keyword]: [page text]. Assess the title, headings, introduction, keyword use, internal links, missing subtopics and readability. Give a prioritized list of specific edits, with the exact sentence or heading to change and the improved version.

Example: Keyword = "home office desk", page = a short category text. You get edits such as adding an H2 on "desk height for working from home" and a rewritten first sentence.

Prompt

Act as an SEO architect. My site has these pages: [list of URLs and topics]. I want to strengthen the page [target URL] for [keyword]. Suggest 8 existing pages that should link to it, the sentence where the link fits naturally and the anchor text to use. Avoid using the exact same anchor text more than twice.

Example: Target = a page about "project management software for agencies". You get links from blog posts on client reporting and time tracking with varied anchor texts.

Prompt

You are an SEO content specialist. Write a FAQ section for a page about [topic] aimed at [audience]. Include 6 questions people really search for. Answer each question in 40 to 60 words, start with the direct answer in the first sentence and use plain language. Do not make claims about [brand] that are not in this information: [brand facts].

Example: Topic = electric bike leasing, audience = employees. You get Q&As like "Can I lease an e-bike through my employer?" with a direct yes-or-no first sentence.

Prompt

Act as an accessibility and SEO specialist. Write alt text for each of these images: [list of image file names and short descriptions]. Each alt text must describe what is visible in 8 to 15 words, include the product or topic where relevant and never start with "image of". Return a two-column table: file name, alt text.

Example: Images = product photos of ceramic mugs in different colors. You get alt texts like "Matte sage green ceramic coffee mug with handle on a wooden table".

Prompt

You are an SEO content strategist. Create a content brief for an article targeting [keyword] for [audience]. Include: search intent, recommended title, a full H2 and H3 outline, subtopics competitors cover, 5 questions to answer, suggested word count range, internal links to [related pages] and one unique angle that adds information other pages lack.

Example: Keyword = "how to start composting at home", audience = city apartment owners. The unique angle suggested is composting without a garden.

Prompt

Act as an SEO strategist. Build a topic cluster around [core topic] for [business]. Define one pillar page and 10 to 12 cluster articles. For each article give the working title, main keyword, intent and how it links to the pillar. Make sure no two articles target the same intent, and list them in the order I should publish them.

Example: Core topic = "personal finance for students". You get a pillar guide plus articles such as "how to make a student budget" and "best student bank accounts".

Prompt

You are an SEO editor. Create an outline for a page answering the question . Start with a 2-sentence direct answer, then give 5 H2 sections that cover the details, a short comparison table if useful and a closing summary. Write one sentence under each heading explaining what that section must cover.

Example: Question = "How often should you water succulents?". The outline opens with "Every 2 to 3 weeks in summer…" before explaining soil, season and pot size.

Prompt

Act as an SEO content auditor. Here is an article published in [year]: [article text]. It targets [keyword]. Identify outdated facts, missing subtopics, weak sections and opportunities for new data or examples. Give an update plan with: what to remove, what to add, what to rewrite and a new suggested title.

Example: Article = a 2022 guide to Instagram hashtags. The plan suggests removing old reach claims and adding a section on keywords in captions.

Prompt

You are an e-commerce SEO copywriter. Write a category page introduction of 80 to 120 words for [category] on [shop name]. Mention the main keyword [keyword] once in the first sentence, explain how to choose between the main options ([options]) and end with a short line that points to the filters. Keep it helpful, not salesy.

Example: Category = hiking backpacks, options = day packs, multi-day packs and ultralight packs. The intro explains which volume suits which trip.

Prompt

Act as a technical SEO consultant. Here is a summary of my crawl report: [crawl findings: broken links, redirects, duplicate titles, slow pages, noindex pages, etc.]. Group the issues by impact (high, medium, low), explain in one sentence why each matters, and write a ticket for the top 5 issues with a title, description, how to fix and how to check the fix.

Example: Findings = 120 broken internal links and 300 duplicate titles. You get developer-ready tickets, starting with the broken links on product pages.

Prompt

You are a structured data specialist. Write valid JSON-LD schema markup for a [page type, for example Product, LocalBusiness, Article or FAQ] page with this information: [page details]. Use only properties supported by Schema.org that fit the content. Explain which fields are required for rich results and list anything I still need to fill in.

Example: Page type = LocalBusiness for a bike repair shop with address, hours and phone. You get ready JSON-LD plus a note to add the geo coordinates.

Prompt

Act as an SEO migration lead. We are moving from [old setup] to [new setup] on [date]. Create a migration checklist split into: before launch, launch day and the 4 weeks after launch. Include redirect mapping, tracking checks, sitemap updates, Search Console steps and the KPIs to monitor. Format it as a checklist with owners.

Example: Old setup = WooCommerce, new setup = Shopify. You get tasks like "map every old product URL to its new URL with 301 redirects" and who owns each one.

Prompt

You are a local SEO expert. Help me optimize the Google Business Profile for [business name], a [business type] in [city]. Write a business description (maximum 750 characters), suggest the best primary and secondary categories, list 10 services or products to add, and give 5 ideas for weekly posts that encourage visits.

Example: Business = a family-run bakery in Utrecht. You get a description mentioning sourdough and local delivery, plus post ideas like "this week's seasonal bread".

Prompt

Act as a local SEO copywriter. Write a location page for [service] in [city] for [business]. Include a unique introduction, the specific areas served in [city], local proof (projects, reviews or facts I provide: [local details]), a short FAQ with 3 local questions and a clear call to action. Do not reuse generic sentences that would fit any city.

Example: Service = roof repair, city = Haarlem. The page mentions typical roof types in Haarlem's older districts instead of generic copy.

Prompt

You are a Google Ads specialist. Build a Search campaign structure for [business] selling [products or services] in [location] with a monthly budget of [budget]. Propose campaigns, ad groups per theme, 10 keywords per ad group with match types and the landing page for each ad group. Explain the logic of the structure in a short paragraph.

Example: Business = an online furniture shop selling sofas, tables and chairs. You get one campaign per product group, each with themed ad groups like "corner sofas".

Prompt

Act as a PPC manager. Create a negative keyword list for a Google Ads account for [business] that sells [products]. Group the negatives into: job seekers, free and DIY searches, wrong product types, competitors (only if I want that: [yes or no]) and irrelevant locations. Give 40 negatives in total and the match type for each.

Example: Business = a premium coffee machine shop. Negatives include "repair manual", "jobs", "capsules cheap" and "second hand".

Prompt

You are a paid search keyword researcher. Expand these seed keywords: [seed keywords] for [product]. Add synonyms, problem-based searches, feature searches and buying-intent modifiers (buy, price, best, near me). Group them into themes and remove anything with research-only intent. Return a table with keyword, theme and suggested match type.

Example: Seed keywords = "standing desk". You get groups like "electric standing desk", "standing desk for small spaces" and "standing desk price".

Prompt

Act as a Google Ads analyst. Here is my search terms report with clicks, cost and conversions: [search terms data]. Identify: terms to add as keywords, terms to add as negatives, terms that show a new product demand and wasted spend in total. Present the findings in four short tables and finish with the 3 most urgent actions.

Example: Data = 200 search terms for a language school. You find €340 spent on "free language app" searches and new demand for "business Spanish course".

Prompt

You are a Performance Max specialist. Plan an asset group for [product group] for [business]. Write 5 headlines (30 characters), 5 long headlines (90 characters), 4 descriptions (90 characters), describe 6 image ideas and 2 video ideas, and suggest audience signals (custom segments, your data, interests). Keep everything within Google Ads character limits.

Example: Product group = organic baby clothing. Audience signals include custom segments for searches like "organic cotton baby onesie".

Prompt

Act as a Google Ads copywriter. Write a responsive search ad for [product or service] targeting the keyword [keyword]. Give 15 headlines (maximum 30 characters) and 4 descriptions (maximum 90 characters). Cover these angles: the keyword, benefits, proof, offer, urgency and a call to action. Show the character count for each line and mark 2 headlines that should be pinned in position 1.

Example: Product = online accounting course, keyword = "learn bookkeeping online". Headlines include "Learn Bookkeeping Online (24)" and "Start Today, Study at Home (26)".

Prompt

You are a PPC copywriter. Write Google Ads text for a [season or event] promotion: [offer details] valid until [end date] for [business]. Give 8 headlines and 3 descriptions within character limits, plus sitelink texts and 4 callouts. Include the end date in at least two lines and keep the tone [tone].

Example: Event = Black Friday, offer = 25% off all running gear until 1 December. You get headlines like "25% Off Running Gear" and a callout "Free Returns".

Prompt

Act as a performance copywriter. My product is [product]. I have these audience segments: [segments with their main need]. For each segment, write 3 headlines and 2 descriptions within Google Ads limits that speak to that segment's main need. Explain in one line which need each version addresses.

Example: Product = meal kit service, segments = busy parents, fitness fans and couples. Parents see "Dinner Ready in 20 Minutes" while fitness fans see "High-Protein Meals Delivered".

Prompt

You are a Google Ads specialist. Write ad assets for [business]: 6 sitelinks (title maximum 25 characters and two description lines of maximum 35 characters each), 8 callouts (maximum 25 characters) and 2 structured snippets with a header and 5 values each. Base them on these pages and selling points: [pages and USPs].

Example: Business = a dental clinic. Sitelinks include "Emergency Appointments" and callouts include "Evening Hours Available".

Prompt

Act as a Google Ads optimization expert. This ad has a click-through rate of [CTR] while the account average is [average CTR]. Keyword: [keyword]. Current ad: [headlines and descriptions]. Explain the 3 most likely reasons for the low CTR, then write an improved version with 10 headlines and 3 descriptions. Keep what works and explain each change.

Example: Keyword = "wedding photographer amsterdam", CTR = 1.8%. The rewrite adds the location, a portfolio mention and a clear offer.

Prompt

You are a Google Ads bidding expert. My campaign [campaign type] has [number] conversions per month, an average CPA of [CPA], a target of [goal] and a daily budget of [budget]. Recommend the best bidding strategy, explain why, say what targets to set at the start and describe how to transition from my current strategy [current strategy] without losing performance.

Example: Campaign = Search with 45 conversions a month and a CPA goal of €30. The advice is to move from Maximize Clicks to Target CPA at €34, then lower it gradually.

Prompt

Act as a PPC auditor. Here is account data for the last 90 days: [campaign, ad group and keyword data with cost and conversions]. Identify where budget is wasted, estimate the monthly amount and recommend whether to pause, restructure, lower bids or improve the landing page for each item. Rank the actions by money saved.

Example: Data = a home services account. You find €900 a month on broad-match keywords with zero conversions and a plan to pause them.

Prompt

You are a paid media strategist. I have a monthly budget of [budget] across these campaigns: [campaign data with spend, conversions, conversion value and impression share lost to budget]. Propose a new budget allocation, explain the reasoning for each campaign and forecast the expected change in conversions. Flag any campaign that needs fixing before it gets more budget.

Example: Budget = €10,000 over 5 campaigns. You learn to shift €1,500 to a brand campaign losing 30% impression share to budget.

Prompt

Act as a Google Ads specialist. These keywords have a low Quality Score: [keywords with Quality Score and the three components]. For each keyword, explain which component causes the low score and give specific fixes: ad group changes, ad copy changes or landing page changes. Prioritize by spend.

Example: Keyword = "family car insurance" with QS 4 and below-average landing page experience. The fix is a dedicated landing page section about family policies.

Prompt

You are a PPC testing lead. Create a 12-week testing plan for [account or campaign] with the goal of [goal]. For each test give the hypothesis, the variable, how to split traffic, the minimum data needed for a decision and the success metric. Order the tests by expected impact and make sure only one variable changes at a time.

Example: Goal = lower cost per lead for a B2B software trial. The first test compares "free trial" versus "book a demo" headlines.

Prompt

Act as a Google Ads account manager. Write a monthly performance report for [client or manager] using this data: [metrics this month and last month]. Include a 3-sentence summary, the main wins, the main issues with their cause, a table of key metrics with month-over-month change and 3 actions for next month. Write in plain language for a non-specialist reader.

Example: Data = clicks up 12%, conversions up 4%, CPA up 8%. The summary explains that rising competition raised costs and lists a bid adjustment for next month.

Prompt

You are a senior Google Ads auditor. Audit this account based on the following details: [account structure, settings, keywords, ads, assets, conversion tracking, recent performance]. Score each area from 1 to 10, list the top 10 issues by impact, mark 5 quick wins I can fix this week and note anything you need more data to judge.

Example: Account = a travel agency running 12 campaigns. Quick wins include adding missing location exclusions and fixing a duplicated conversion action.

Prompt

Act as a Google Ads troubleshooting expert. Since [date], [metric] dropped by [percentage] in [campaign]. Here is what changed recently: [changes] and the data before and after: [data]. List possible causes in order of likelihood, tell me how to check each one and recommend what to do if it is confirmed.

Example: Metric = conversions down 40% since Monday. The first suspect is a broken conversion tag after a website update, with steps to check it in Tag Assistant.

Prompt

You are a PPC analyst. Analyze this segmented data for [campaign]: [performance by device, location and hour]. Identify the best and worst segments by cost per conversion and conversion rate, recommend bid adjustments or exclusions, and summarize the 3 insights that matter most.

Example: Data shows mobile converts at half the rate of desktop for a B2B tool. You get a recommendation to lower mobile bids by 30%.

Prompt

Act as a marketing analytics lead. Write a dashboard specification for Google Ads reporting for [audience: management, marketing team or client]. Define the goals, the KPIs with formulas, the charts and tables needed, filters, data sources, refresh frequency and alerts. Keep the management view to a maximum of 8 metrics.

Example: Audience = management of a webshop. The spec includes revenue, ROAS, new customers and a weekly trend chart.

Prompt

You are a Meta Ads strategist. I sell [product] at [price] to [target customer]. Define 4 audience options for a launch campaign: one broad, one interest-based, one lookalike and one retargeting audience. For each, describe who is in it, how to build it in Ads Manager, the expected role in the funnel and the main message they should see.

Example: Product = handmade leather wallets at €59. The lookalike option is based on past buyers, and the broad option relies on strong creative to find buyers.

Prompt

Act as a Meta Ads specialist. List the custom audiences I should create for [business] using website visitors, customer lists, video viewers and Instagram engagement. For each audience give the time window, the purpose (retarget, exclude or seed for lookalikes) and the campaign where it should be used. Add which audiences to exclude from prospecting.

Example: Business = an online yoga studio. You get audiences like "watched 50% of class preview video, last 30 days" for retargeting.

Prompt

You are a social advertising researcher. Suggest detailed targeting options on Meta for people who would buy [product]. Group 25 interests, behaviors and demographics into 4 themed audiences, explain the logic of each theme and note which themes risk being too broad or too small for [country].

Example: Product = specialty coffee beans. Themes include "home barista" (espresso machines, latte art) and "coffee travel" interests.

Prompt

Act as a performance marketer. Create a full-funnel audience plan on Meta for [business] with a monthly budget of [budget]. For each stage (awareness, consideration, conversion, retention) define the audience, the campaign objective, the budget share, the creative type and the key metric. Present it as a table.

Example: Business = a language learning app. Awareness gets broad video reach, while conversion targets app visitors who did not sign up.

Prompt

You are a Meta Ads account auditor. Here are my ad sets and their audiences: [ad set list]. Identify likely audience overlap, explain the impact on delivery and cost, and propose a cleaner setup with clear exclusions between prospecting, retargeting and existing customers.

Example: Ad sets = three interest audiences and one lookalike. You get a setup where past purchasers are excluded from every prospecting ad set.

Prompt

Act as a direct-response copywriter for Meta Ads. Write 6 primary text versions for [product] aimed at [audience]. Use these angles: pain point, benefit, social proof, objection handling, story and offer. Keep each version under 125 characters for the first line, add one headline (maximum 40 characters) per version and include a clear call to action.

Example: Product = noise-cancelling headphones for commuters. The story angle starts with "The train was loud. My podcast wasn't."

Prompt

You are a creative strategist for social video. Write 3 scripts for 15-second vertical video ads for [product]. For each script give: the hook in the first 2 seconds, scene-by-scene visuals, on-screen text, voice-over and the call to action. Make each script use a different concept: demonstration, before and after, and customer reaction.

Example: Product = a self-cleaning water bottle. The demo script opens with a close-up of the UV cap glowing.

Prompt

Act as a UGC campaign manager. Write a creator brief for [product]. Include the goal, the target viewer, 3 hook options, key messages to mention, things to avoid, filming tips, video length, format (9:16) and the disclosure requirements for paid partnerships. Keep the tone natural and not scripted word for word.

Example: Product = a skincare serum. Hooks include "I tried this for 14 days and here's my skin now".

Prompt

You are a Meta Ads creative specialist. Adapt this ad concept for Facebook Feed, Instagram Feed, Stories and Reels: [ad concept]. For each placement describe the format and aspect ratio, how to adjust the copy length, where to place text so the interface does not cover it and one change that makes it feel native.

Example: Concept = a summer sale for sunglasses. For Stories, the offer moves to the center with a sticker-style price.

Prompt

Act as a social media creative lead. Generate 20 hooks for ads about [product] for [audience]. Mix question hooks, bold statements, surprising facts, relatable problems and visual hooks (describe the first frame). Mark the 5 hooks you expect to perform best and explain why.

Example: Product = a budgeting app for young adults. Hooks include "Where did my salary go?" and a first frame of an empty wallet.

Prompt

You are a Meta Ads testing expert. Build a creative testing framework for [business] with a weekly test budget of [budget]. Define what to test first (concepts, hooks, formats, copy), how many variations per test, the campaign setup for testing, the minimum spend and time per test, the decision rules and how winners move to scaling campaigns.

Example: Budget = €700 per week. You test 3 concepts first, then 4 hooks for the winning concept.

Prompt

Act as a Meta Ads optimization specialist. My cost per [result] rose from [old cost] to [new cost] over [period]. Here is the data: [frequency, CTR, CPM, conversion rate, spend by ad set]. Identify the most likely causes, show which metric points to each cause and give a step-by-step fix plan.

Example: Cost per purchase rose from €18 to €29 with frequency at 4.5. The diagnosis is creative fatigue, with a plan to rotate in 3 new ads.

Prompt

You are a performance marketing lead. Here is the performance of my best ad sets: [data]. Tell me which ones are ready to scale, the recommended scaling method (budget increases, duplication, new audiences or broader targeting), the safe budget increase per step and the warning signs that mean I should stop scaling.

Example: Ad set = ROAS 4.2 at €100 a day for 10 days. The advice is to raise the budget by 20% every 3 days while ROAS stays above 3.

Prompt

Act as a Meta Ads analyst. Analyze this breakdown for my campaign [campaign]: [results by age, gender, placement and device]. Explain where results are strongest and weakest, which differences are big enough to act on and what to change. Avoid recommendations based on segments with fewer than [number] conversions.

Example: Breakdown shows Reels converting at half the cost of Feed. You get advice to test a Reels-first creative.

Prompt

You are a conversion specialist for paid social. My Meta Ads send traffic to [landing page]. Its conversion rate is [rate]. Propose 5 A/B tests, each with a hypothesis, the change, the expected impact, the metric to watch and the sample needed. Focus on matching the ad message to the page.

Example: Landing page = a webinar sign-up page with 12% conversion. The first test repeats the ad's headline on the page.

Prompt

Act as a Meta Ads campaign planner. Plan a 6-week launch campaign for [product] with a total budget of [budget]. Split it into teaser, launch and sustain phases. For each phase give the objective, audiences, creative ideas, budget share, key metrics and what must be true before moving to the next phase.

Example: Product = a new line of vegan sneakers with a €12,000 budget. The teaser phase builds a video-viewer audience for later retargeting.

Prompt

You are a B2B social advertising expert. Plan a Meta lead generation campaign for [business] offering [lead magnet]. Recommend instant form or landing page, write the form intro, the questions (including one qualifying question), the thank-you screen and the follow-up sequence. Explain how to filter out low-quality leads.

Example: Lead magnet = a free home energy audit. The qualifying question asks whether the person owns their home.

Prompt

Act as a social media advertising planner. Create a 12-month seasonal campaign calendar for [business] in [country]. List the key moments, the campaign idea for each, when to start preparing, the budget weight (low, medium or high) and the main offer type. Include moments specific to [industry].

Example: Business = a garden center in the Netherlands. Moments include King's Day, the first spring weekend and Christmas trees in December.

Prompt

You are a Meta Ads funnel specialist. Write a retargeting sequence for people who [action, for example viewed a product or added to cart] on [website]. Define 3 stages by days since the visit, the message and creative for each stage, the frequency cap and when to stop showing ads.

Example: Action = added to cart for a mattress shop. Day 1 to 3 shows reviews, day 4 to 10 shows the 100-night trial.

Prompt

Act as a performance marketing manager. Set KPIs for a Meta Ads campaign with the goal [goal] for [business] with an average order value of [value] and a margin of [margin]. Calculate the break-even cost per purchase and ROAS, propose weekly targets for CPM, CTR, cost per result and ROAS, and explain what to do if a KPI is missed.

Example: Average order value = €80, margin = 40%. You get a break-even cost per purchase of €32 and a target ROAS of 3.

Prompt

You are an email marketer. Write a welcome email for new subscribers of [brand], who signed up via [sign-up source]. Include a subject line, preview text, a warm opening, what they can expect from our emails and how often, one helpful resource and one clear call to action. Keep it under 150 words and use a [tone] tone.

Example: Brand = a plant shop, source = a care-guide download. The email links the guide and promises one plant tip per week.

Prompt

Act as an email copywriter. Write a launch email for [product] for [audience]. Include 3 subject line options, preview text, a headline, a short story about the problem it solves, 3 key benefits, proof or a quote, the price or offer [offer] and a call to action button text. Keep the body under 200 words.

Example: Product = a new insulated lunch box for kids. The story starts with soggy sandwiches at school.

Prompt

You are an email retention specialist. Write a re-engagement email for subscribers who have not opened an email in [period]. Include 3 subject lines, a short message that admits we have been in their inbox for a while, an incentive [incentive] or a reason to stay, a preference update link and a clear option to unsubscribe.

Example: Period = 6 months, incentive = a 10% discount. The email offers "fewer emails" as an option instead of unsubscribing.

Prompt

Act as a newsletter editor. Turn these updates into a newsletter for [audience]: [updates]. Choose the most important item as the lead story, write short sections for the rest, add a subject line and preview text and end with one call to action. Each section should be 40 to 60 words with a descriptive heading.

Example: Updates = a new office, a customer case and a webinar date. The webinar becomes the lead story because it has a clear action.

Prompt

You are a B2B email marketer. Write a follow-up email for contacts who [visited our stand or attended our webinar] at [event]. Reference the event, share one useful resource related to [topic], suggest a next step [next step] and keep it personal and under 120 words. Give 2 subject line options and a version for people who did not show up.

Example: Event = a facility management trade fair. The next step is a 20-minute call, and the no-show version shares the recording.

Prompt

Act as a lifecycle marketing specialist. Design a welcome flow for [business] that sells [products]. Define 5 emails with the send timing, the goal of each email, the main content, the call to action and the condition to exit the flow (for example after a purchase). Add one split for subscribers who clicked versus those who did not.

Example: Business = a coffee subscription. Email 3 explains how to pick a roast, and buyers leave the flow after their first order.

Prompt

You are an e-commerce email specialist. Write a 3-email abandoned cart sequence for [shop]. Email 1 after 1 hour is a friendly reminder, email 2 after 24 hours handles a common objection ([objection]) and email 3 after 72 hours adds [incentive, if any]. Give each email a subject line, preview text, body under 100 words and a button text.

Example: Shop = an outdoor clothing store, objection = sizing. Email 2 links the size guide and the free exchange policy.

Prompt

Act as a customer lifecycle marketer. Design a post-purchase email flow for [product]. Include an order confirmation tip, a how-to-use email, a check-in, a review request, a cross-sell and a replenishment or referral email. Give the timing, goal, content outline and key metric for each email.

Example: Product = a high-end blender. The how-to email shares 3 recipes, and the cross-sell offers a spare jug after 30 days.

Prompt

You are a B2B marketing automation expert. Build a 6-email nurture sequence for leads who downloaded [lead magnet] about [topic]. Map each email to a buying stage, give the subject line, core message, content asset, call to action and the lead score points for clicking. Define when a lead should be passed to sales.

Example: Lead magnet = a cybersecurity checklist for SMEs. Leads are passed to sales after 40 points or a demo click.

Prompt

Act as a retention marketer. Write a win-back flow for customers who have not purchased in [period] from [business]. Create 3 emails: a reminder of what is new, a personal recommendation based on [past purchase data] and a final offer [offer]. Include timing, subject lines and the rule to remove non-responders from regular mailings.

Example: Period = 120 days for a pet food shop. Email 2 recommends the next size of the food the customer bought before.

Prompt

You are an email copywriter. Write 20 subject lines for an email about [email topic] for [audience]. Use 5 styles: curiosity, benefit, urgency, personal and question. Keep each under 45 characters, add a matching preview text for the best 5 and avoid spam-trigger words such as "free!!!" and all caps.

Example: Topic = a spring cleaning guide for small offices. Curiosity: "The desk drawer nobody opens". Benefit: "A cleaner office in 30 minutes".

Prompt

Act as an email testing specialist. Plan an A/B test for my [email type] sent to [list size] subscribers. Suggest the variable to test, the hypothesis, versions A and B, the split percentage, the winning metric, the test duration and how many opens or clicks I need before trusting the result.

Example: Email type = monthly newsletter to 12,000 subscribers. The test compares a named-sender "Anna from [brand]" with the brand name only.

Prompt

You are an email conversion expert. Here is my email: [email content]. Its click rate is [rate]. Review the hierarchy, number of links, button text, copy length, mobile readability and relevance to the subject line. List the top 7 improvements in order of impact and rewrite the main section and button.

Example: Click rate = 1.1% on a newsletter with 14 links. The advice is to cut to one main call to action and move it above the fold.

Prompt

Act as a lifecycle marketing strategist. I have this email: [email]. Create versions for these segments: [segments with data such as past purchases, location or interests]. For each segment change the subject line, opening sentence, featured product or content and call to action. Explain which data point drives each change.

Example: Segments = new customers, loyal customers and inactive customers. Loyal customers see early access instead of a discount.

Prompt

You are an email copywriter. For each of these subject lines write 2 preview text options of 40 to 90 characters: [subject lines]. The preview must add new information, not repeat the subject line, and should end in a way that invites the open.

Example: Subject = "Your garden in 4 weekends". Preview = "Week 1 starts with the one tool everyone forgets."

Prompt

Act as an email deliverability consultant. My emails to [mailbox providers] are landing in spam. Data: open rate [rate], bounce rate [rate], spam complaint rate [rate], authentication status [SPF, DKIM, DMARC status], sending volume [volume]. List the likely causes, the checks to run and a 30-day recovery plan.

Example: Open rate dropped from 32% to 14% at Gmail with no DMARC record. The plan starts with DMARC and sending only to engaged subscribers.

Prompt

You are an email operations specialist. Write a list hygiene policy for [business] with [list size] contacts. Define what counts as inactive, how to handle hard and soft bounces, spam complaints and role addresses, when to run a re-engagement campaign and when to remove contacts. Present it as a short policy with rules and owners.

Example: List = 40,000 contacts. Contacts without an open or click in 9 months receive a re-engagement email and are removed if they still do not respond.

Prompt

Act as a UX writer for email. Write the text for a preference center for [brand]. Include a heading, a short introduction, 5 topic options with one-line descriptions, 3 frequency options, a pause option and the unsubscribe text. Use a friendly, respectful tone.

Example: Brand = a travel company. Topics include "last-minute deals" and "family trips", with a pause option for 3 months.

Prompt

You are an email marketer. Write a double opt-in confirmation email for [brand]. It must explain in one sentence why we ask for confirmation, show one clear confirmation button, mention what the subscriber gets after confirming ([benefit]) and include a line for people who did not sign up. Give 2 subject lines.

Example: Brand = a recipe newsletter, benefit = a free weekly meal plan. The button says "Yes, send me the meal plans".

Prompt

Act as an email strategist. Recommend a sending schedule for [business] with these email types: [email types] and these segments: [segments]. Suggest the frequency per segment, best days and times to test, rules to avoid sending too many emails to one person and the metrics that show fatigue.

Example: Business = a fashion webshop sending newsletters, promotions and flows. New subscribers get a maximum of 3 emails per week including flows.

Prompt

You are a social media manager. Create a 4-week content calendar for [brand] on [platforms]. Use content pillars [pillars or "suggest 4 pillars"]. For each post give the date, platform, pillar, format (carousel, Reel, story, text post), hook, short caption idea and goal (reach, engagement, traffic or sales). Keep a balance of 70% value, 20% community and 10% promotion.

Example: Brand = a local gym on Instagram and TikTok. Week 1 includes a Reel "3 mistakes on the leg press" and a member spotlight story.

Prompt

Act as a social media strategist. Define 4 content pillars for [brand] that sells [products] to [audience]. For each pillar explain why it matters to the audience, give 5 example post ideas, the best formats and how it supports a business goal. Make sure the pillars do not overlap.

Example: Brand = a sustainable fashion label. Pillars include "behind the seams" (production stories) and "style it 3 ways".

Prompt

You are a social campaign planner. Plan social content for the launch of [product or campaign] on [date] across [platforms]. Split it into teaser (2 weeks before), launch week and follow-up (2 weeks after). For each phase give the posts, formats, key messages, creator or partner involvement and the metric that shows success.

Example: Launch = a new flavor of energy drink. The teaser phase uses a "guess the flavor" poll in stories.

Prompt

Act as a content repurposing specialist. Here is the transcript of a : [transcript]. Create 10 social posts from it: 4 short video clip ideas with start and end quotes, 3 carousel outlines, 2 text posts and 1 quote graphic. Note the best platform for each and write the caption.

Example: Video = a 40-minute podcast on remote work. You get a carousel "5 rules for async meetings" and a clip idea with a strong quote.

Prompt

You are a social media planner. List the relevant holidays, awareness days and seasonal moments for [brand] in [country] for [months]. For each give the date, why it fits the brand, a post idea and the format. Skip moments that would feel forced for a [industry] brand.

Example: Brand = a pet food company in Belgium for spring. Ideas include World Veterinary Day and the first warm-weather walks.

Prompt

You are a social media copywriter. Write a [number]-slide carousel about [topic] for [audience] on [platform]. Give the text for each slide (maximum 25 words per slide), with a strong first slide hook and a final slide with a call to action. Then write a caption of maximum 150 words and 5 relevant hashtags.

Example: Topic = "How to read a nutrition label", 7 slides for Instagram. Slide 1: "You're reading food labels wrong. Here's how."

Prompt

Act as a LinkedIn ghostwriter. Write a LinkedIn post for [person and role] based on this insight: [insight]. Start with a one-line hook, tell the story in short paragraphs, include one concrete number or example, end with a question that invites comments and keep it under 220 words. Do not use emojis in every line or hashtags in the middle of sentences.

Example: Insight = "We cut our onboarding time from 3 weeks to 4 days." The hook: "Our new hires used to wait 3 weeks to do real work."

Prompt

You are a short-form video creator. Write 3 scripts of 20 to 30 seconds about [topic] for [platform] aimed at [audience]. For each script give the hook (first 2 seconds), the talking points, the on-screen text, a b-roll suggestion and the ending. Use a [tone] tone and plain language.

Example: Topic = saving on energy bills, platform = TikTok. Hook: "Your fridge is probably costing you €80 a year more than it should."

Prompt

Act as a product marketer for social media. Write 5 posts about the feature [feature] of [product] for [platform]. Each post must focus on a different benefit or use case, start with a hook, stay under 100 words and end with a call to action. Add a visual idea for each post.

Example: Feature = offline mode in a note-taking app. One post focuses on writing on a plane, another on bad Wi-Fi in a café.

Prompt

You are a multi-platform social media editor. Adapt this announcement for LinkedIn, Instagram, X, Facebook and TikTok: [announcement]. For each platform adjust the length, tone, format, hashtags and call to action, and explain in one line why the version fits that platform.

Example: Announcement = a company opening a new office in Rotterdam. The TikTok version becomes an office tour video idea.

Prompt

Act as a community manager for [brand]. Write reply templates for these comment types: [comment types, for example price questions, praise, complaints, shipping questions]. Give 2 reply options for each, keep them under 40 words, sound human and personal and say when to move the conversation to direct messages.

Example: Brand = an online bike shop. The complaint reply apologizes, asks for the order number in DM and avoids arguing in public.

Prompt

You are a social media crisis advisor. Here is a negative comment on our [platform] post: [comment]. Write a public reply that acknowledges the issue, avoids defensive language, offers a concrete next step and moves details to a private channel. Then write the follow-up DM and tell me whether to hide, leave or escalate the comment.

Example: Comment = "Ordered 2 weeks ago, still nothing, terrible service!" The reply apologizes, gives the support email and asks for the order number.

Prompt

You are a social media engagement specialist. Create 15 Instagram story interactions for [brand] using polls, quizzes, sliders and question stickers. Each should be fun, related to [topic] and give us useful insight about the audience. Note what we learn from each one.

Example: Brand = a coffee roaster. A poll asks "Milk or black?" and teaches you which product content to create next.

Prompt

Act as a community marketing manager. Plan a user-generated content campaign for [brand] with the goal [goal]. Define the theme and hashtag, the incentive, the rules, how to ask for permission to reuse content, a 4-week promotion plan and how to measure results.

Example: Brand = a hiking gear shop. The theme is #TrailTested with a monthly gear voucher for the best photo.

Prompt

You are an influencer marketing manager. Write a first outreach message to [creator type] for [brand]. Mention why we chose them (based on [their content]), what we propose ([collaboration type]), what they get and the next step. Keep it under 120 words, friendly and specific. Give a short follow-up message for 5 days later.

Example: Creator type = home cooking creators on Instagram. The message references a specific recipe video they posted.

Prompt

Act as a social media analyst. Analyze this performance data for [platform] over [period]: [post data with format, topic, reach, engagement, saves, shares, clicks]. Identify the top 3 patterns that drive results, the weakest content types, the best posting times and 5 recommendations for next month.

Example: Data = 60 Instagram posts. You find that carousels get 3 times more saves than single images.

Prompt

You are a social media strategist. Write a one-page social media strategy for [business]. Include business goals, social goals with KPIs, target audiences, platform roles, content pillars, posting frequency per platform, community management rules, budget split and a 90-day roadmap. Keep it concise and practical.

Example: Business = a regional insurance company. LinkedIn is chosen for employer branding, Instagram for local community stories.

Prompt

Act as a social media auditor. Audit these profiles for [brand]: [profile links or descriptions, bios, recent post summaries]. Review the bio, profile visuals, link in bio, content consistency, posting frequency and engagement. Give a score per platform and 10 prioritized improvements.

Example: Brand = a dental clinic on Instagram and Facebook. Quick wins include adding the booking link and pinned posts about treatments.

Prompt

You are a content researcher. Here are questions and comments from our audience: [questions]. Group them into themes, rank the themes by how often they appear and create 3 post ideas per theme with the best format. Flag questions that should go to the website FAQ instead.

Example: Questions = 50 DMs to a solar panel installer. The top theme is "what happens on cloudy days", with a Reel idea to explain it.

Prompt

Act as a marketing manager. Set SMART goals and KPIs for social media for [business] for the next [period]. For each platform give one goal, the KPI, the current baseline [baseline data], the target and how we will track it. Include one goal that connects social media to sales or leads.

Example: Business = a webshop for kitchenware. One goal is 400 monthly website visits from Pinterest within 6 months.

Prompt

You are a content strategist. Generate 15 blog post ideas for [business] that sells [product] to [audience]. Split them into awareness, consideration and decision stages. For each idea give a working title, the reader's question it answers, the format (guide, list, comparison, case) and the call to action.

Example: Business = a home insulation company. A decision-stage idea: "Cavity wall insulation cost: a realistic price breakdown".

Prompt

Act as a head of content. Create a 3-month content strategy for [business] with the goal [goal] and a team capacity of [hours or people]. Include the target audience, 3 monthly themes, content types, channel distribution, a publishing calendar, how each piece supports the goal and the metrics to review each month.

Example: Goal = 30% more demo requests for a SaaS tool. Month 1 focuses on problem awareness with 2 guides and a webinar.

Prompt

You are a creative content strategist. The topic [topic] is covered by many competitors. Based on our strengths [our expertise, data, customers or experience], suggest 8 unique angles. For each angle explain what makes it different, what proof or data we would need and a working title.

Example: Topic = "how to save money on groceries" for a supermarket chain. One angle uses anonymized basket data on the cheapest weekly shop.

Prompt

Act as a content auditor. Create a content audit framework for a site with [number] articles. Define the data to collect, the scoring criteria (traffic, conversions, freshness, quality, relevance), the decision rules for keep, update, merge or remove and a spreadsheet structure. Add a plan to handle the first 50 articles.

Example: Site = a travel blog with 400 posts. Posts with no traffic and outdated info are merged into destination guides.

Prompt

You are a content marketer. Here are questions our sales and support teams hear often: [questions]. Group them into themes and for each theme propose one article, one short video and one FAQ entry. Mark which questions block sales the most and should be answered first.

Example: Questions = 40 support tickets for an online printing service. The top blocker is "will my colors look the same in print?".

Prompt

You are a professional content writer. Write a blog post based on this outline: [outline]. The audience is [audience], the tone is [tone] and the length is about [word count] words. Use short paragraphs, clear subheadings and one practical example per section. Do not invent statistics; mark where I should add a source with [SOURCE].

Example: Outline = "5 signs your website needs a redesign" for small business owners. The draft marks a spot to add a statistic on mobile traffic.

Prompt

Act as a senior editor. Edit the following text for clarity and readability: [text]. Shorten long sentences, replace jargon with plain words, remove repetition, use active voice and keep the meaning and facts the same. Show the edited version, then list the 5 most important changes you made.

Example: Text = a 300-word service description full of jargon. The edit replaces "leverage synergies" with "work together".

Prompt

You are a brand copywriter. Here are 3 examples of our brand voice: [examples]. Describe the voice in 5 rules (word choice, sentence length, tone, what we avoid, how we address the reader). Then rewrite this text in that voice: [text]. Highlight sentences you changed the most.

Example: Brand voice = playful and direct for a snack brand. A formal product text becomes "Crunch first, ask questions later."

Prompt

Act as a journalist and content writer. Here are interview notes with [expert name and role]: [notes]. Write an article of about [word count] words on [topic] that includes 3 direct quotes, explains the expert's reasoning, adds practical steps for [audience] and keeps all claims within the notes. Suggest a headline and an introduction that states the key insight.

Example: Expert = a fire safety engineer, topic = choosing fire-resistant insulation. The article quotes her on common installation mistakes.

Prompt

You are a fact-checking editor. Review this draft: [draft]. List every factual claim, mark each as "common knowledge", "needs a source" or "possibly wrong" and explain why. Suggest what type of source would support each claim (official statistics, research, company data). Do not invent sources or links.

Example: Draft = an article on electric car range. "Most EVs lose 50% range in winter" is flagged as possibly wrong and needing a source.

Prompt

Act as a newsletter writer. Turn this blog post into a newsletter for [audience]: [post]. Write a subject line, a personal opening, a summary of the 3 main points in under 150 words and a call to action to read the full article. Keep the tone [tone].

Example: Post = "How to prepare your garden for winter". The newsletter opens with a short story about frost on the first morning.

Prompt

You are a content editor. Here is the transcript of a webinar on [topic]: [transcript]. Turn it into an article of about [word count] words with a clear title, introduction, logical subheadings, the strongest examples and quotes from the speakers and a summary of key takeaways. Remove filler, repetition and off-topic talk.

Example: Webinar = a 60-minute session on hybrid work policies. The article keeps a speaker's example about meeting-free Fridays.

Prompt

Act as a content strategist. Here is our pillar content: [pillar content or summary]. Create a 4-week content series from it: 4 blog posts, 8 social posts, 2 emails and 1 short video idea. For each piece give the title, the part of the pillar it uses and the channel. Make sure each piece stands on its own.

Example: Pillar = a 5,000-word guide to starting a webshop. Week 1 covers choosing a platform with a blog post and two social posts.

Prompt

You are a podcast producer. Write an outline for a [length]-minute podcast episode about [topic] with guest [guest and role]. Include a cold open, introduction, 3 main segments with 3 questions each, a rapid-fire round and a closing with a call to action. Add estimated timings.

Example: Topic = growing a bakery business, guest = a bakery owner. Segment 2 covers pricing bread without losing customers.

Prompt

Act as a B2B content marketer. Here is a customer case: [case details]. Create: a 300-word case study page, a 3-sentence summary for sales, a LinkedIn post, a slide with the key result and a quote request for the customer. Keep all numbers exactly as provided.

Example: Case = a logistics company that cut delivery errors by 35% with our software. The slide headline is "35% fewer delivery errors in 6 months".

Prompt

You are a thought leadership writer. Write an article for [person and role] arguing that [point of view] in [industry]. Include a strong opening, the current belief you challenge, 3 supporting arguments with examples, a fair counterargument and response, and a practical conclusion. Keep it around [word count] words and avoid buzzwords.

Example: Point of view = "Most companies measure customer service on the wrong metric." The counterargument discusses why speed still matters.

Prompt

Act as a brand storyteller. Write a brand story for [brand] using these facts: [founding facts, mission, key moments]. Use a clear story arc: the problem we saw, the turning point, what we do differently and the change we want to create. Write a 200-word version for the website and a 50-word version for social bios.

Example: Brand = a repair café network. The turning point is the founder seeing a working toaster thrown away.

Prompt

You are a storytelling copywriter. Write a customer story about [customer] using these facts: [challenge, solution, results, quotes]. Structure it as: situation, challenge, decision, change and result. Keep the customer as the hero, include one quote and end with what others can learn. About [word count] words.

Example: Customer = a small hotel that started using online booking software. The result is 25% more direct bookings within a season.

Prompt

Act as an op-ed editor. Create an outline for an opinion piece on [topic] with the position [position]. Include a hook, the thesis in one sentence, 3 arguments with an example each, the main objection and how to answer it, and a closing call to action. Suggest 3 headlines.

Example: Topic = 4-day work weeks for agencies. The thesis: "Shorter weeks make agencies sharper, not slower."

Prompt

You are a corporate communications writer. Write a year-in-review article for [company] based on these highlights: [highlights with numbers]. Include an opening message, 5 highlights with short stories, 3 lessons learned, thanks to customers and team and a look ahead to next year. Keep it warm and honest, about [word count] words.

Example: Company = a regional cleaning service. A highlight is training 40 staff members in eco-friendly cleaning methods.

Prompt

You are a conversion rate optimization expert. Audit the page [URL or page description] with the goal [conversion goal]. Evaluate relevance, clarity of the value proposition, motivation, friction, distraction, trust and urgency. For each area give a score from 1 to 5, the main problems and a specific fix. End with the top 5 fixes by expected impact.

Example: Page = a SaaS pricing page with a 2% trial sign-up rate. The top fix is explaining what happens after the trial ends.

Prompt

Act as a CRO researcher. Here is customer feedback from [source: surveys, reviews, chat logs]: [feedback]. Group the feedback into themes, count how often each appears, quote typical examples and label each theme as a fear, a doubt, a missing piece of information or a usability problem. Recommend one page change per theme.

Example: Feedback = 200 exit survey answers from a furniture shop. The top theme is unclear delivery costs for large items.

Prompt

You are a UX researcher. Write an exit-intent survey for [page type] on [website]. Include one main multiple-choice question with 5 answer options, one open follow-up question and a thank-you message. Keep it short enough to answer in 15 seconds and avoid leading questions.

Example: Page type = checkout page for a webshop. The main question: "What stopped you from completing your order today?"

Prompt

Act as a conversion analyst. Here is my funnel data: [steps with visitors and conversion rate per step, split by device]. Identify the biggest drop-off points, compare desktop and mobile, estimate the revenue impact of improving each step by 10% and recommend which step to research first.

Example: Data = product page to checkout funnel. Mobile drops 70% at the shipping step, which is the first area to research.

Prompt

You are a usability researcher. Write a moderated user test plan for [website or app] with the goal [goal]. Include 5 realistic tasks, the success criteria for each task, 3 follow-up questions per task and a short introduction script for participants. Avoid tasks that reveal the answer in their wording.

Example: Website = an online insurance quote tool. Task 2: "Find out how much it costs to insure your current car."

Prompt

Act as a landing page strategist. Create a section-by-section structure for a landing page for [offer] aimed at [audience] arriving from [traffic source]. For each section give the purpose, the headline, the key content and the visual. Include the hero, problem, solution, proof, objections, offer and call to action.

Example: Offer = a free trial of a project tool, traffic = Google Ads. The objections section answers "Do I need a credit card?".

Prompt

You are a positioning expert. Write 5 value proposition options for [product] aimed at [audience]. Each option includes a headline (maximum 10 words), a subheadline (maximum 25 words) and 3 supporting bullets. Base them on these differentiators: [differentiators]. Avoid vague words like "innovative" or "best-in-class".

Example: Product = an accounting app for freelancers. Headline: "Send invoices in 30 seconds and get paid faster."

Prompt

Act as a CRO copywriter. Suggest trust elements for a page selling [product] to [audience]. Using this proof: [reviews, numbers, certifications, guarantees], write short trust lines, choose the 3 strongest testimonials, write a guarantee statement and tell me where on the page each element should go.

Example: Product = an online therapy platform. The guarantee "Switch your therapist anytime, free of charge" goes next to the sign-up button.

Prompt

You are a conversion copywriter. Write 10 call-to-action button texts for [action] on [page]. Each must start with a verb, describe the outcome and stay under 5 words. Add one line of microcopy under the 3 best options that removes a common doubt ([doubt]).

Example: Action = start a free trial, doubt = being charged. Button: "Start my free trial", microcopy: "No credit card needed."

Prompt

Act as a conversion copywriter. Here is my landing page copy for [current audience]: [copy]. Rewrite it for [new audience]. Change the headline, pain points, benefits, examples, proof and call to action to match the new audience's goals and objections. Explain the 5 most important changes.

Example: Current audience = small businesses, new audience = enterprise IT teams. Proof changes from reviews to security certifications.

Prompt

You are an experimentation lead. Based on these research findings: [findings], write 8 test hypotheses using the format "Because we saw [finding], we believe that [change] for [audience] will cause [effect]. We will know this when [metric] changes." Rate each hypothesis on impact, confidence and ease.

Example: Finding = users scroll past the price on mobile. Hypothesis: showing the price in the sticky bar will increase add-to-cart rate.

Prompt

Act as a CRO program manager. Here is my test backlog: [list of test ideas with page, traffic and notes]. Score each idea with the PIE or ICE framework, explain the score briefly, flag ideas that need more research first and return a ranked roadmap for the next 3 months based on [monthly traffic].

Example: Backlog = 25 test ideas for an e-commerce site. Tests on the cart page rank highest because of traffic and impact.

Prompt

You are a statistics advisor for A/B testing. My page has [daily visitors] daily visitors and a conversion rate of [rate]. I want to detect a relative change of [minimum effect]. Explain the sample size needed per variant, the expected test duration, why stopping early is risky and what to do if traffic is too low.

Example: Daily visitors = 1,500, conversion rate = 3%, minimum effect = 10%. You learn the test needs several weeks and why.

Prompt

Act as an experimentation analyst. Here are my test results: [visitors, conversions and revenue per variant, test duration, segments]. Tell me whether the result is statistically reliable, the likely real effect, any warning signs (sample ratio mismatch, novelty effect, segment differences) and a recommendation to ship, iterate or retest.

Example: Variant B has 6% more conversions after 9 days. The analysis warns that the test ran over a holiday weekend.

Prompt

You are a CRO documentation specialist. Write a test summary for this experiment: [hypothesis, variants, dates, results]. Include the goal, hypothesis, what changed, screenshots description, results with confidence, the decision and what we learned for future tests. Keep it to one page.

Example: Test = a shorter sign-up form. The learning is that removing the phone field increased sign-ups by 12% without hurting lead quality.

Prompt

Act as a checkout optimization expert. Here is my checkout flow: [steps, fields, payment and delivery options]. Identify the friction points, surprise costs, unnecessary fields and trust gaps. Give a prioritized list of improvements with the expected effect and note which ones need developer work.

Example: Checkout = 5 steps with forced account creation. The first fix is offering guest checkout.

Prompt

You are a form optimization specialist. Here is my lead form: [fields and current completion rate]. Tell me which fields to remove, which to make optional and which to move to a later step. Rewrite the form title, field labels, helper text, error messages and the submit button for clarity.

Example: Form = 9 fields for a quote request. The advice keeps 4 fields and moves budget questions to the sales call.

Prompt

Act as a UX writer. Rewrite these form error messages to be clear, specific and friendly: [current messages]. Each message must say what went wrong, how to fix it and use plain language. Keep each message under 15 words.

Example: Current = "Invalid input". New = "Enter your phone number with 10 digits, for example 0612345678."

Prompt

You are a mobile UX expert. Review the mobile checkout for [shop] based on this description: [mobile checkout details]. Check input types, keyboard types, tap target sizes, autofill, payment options like Apple Pay and Google Pay, and progress indicators. Give 10 improvements ranked by impact.

Example: Shop = a fashion webshop. The top improvement is showing Apple Pay before the address form.

Prompt

Act as a conversion copywriter. Write reassurance messages for the cart page of [shop]. Cover delivery time, delivery costs, returns, secure payment and customer support, using these policies: [policies]. Keep each message under 12 words and suggest where to place it.

Example: Shop = a home decor webshop. Message: "Free returns within 30 days, no questions asked."

Prompt

You are an e-commerce copywriter. Write a product description for [product] for [audience]. Include a 1-sentence hook, a short paragraph on the main benefit, 5 benefit-led bullet points based on these features: [features], a "good to know" line about [care, size or compatibility] and a closing line. Keep it under 180 words and use a [tone] tone.

Example: Product = a linen duvet cover. A bullet reads "Stays cool in summer: linen breathes better than cotton."

Prompt

Act as a product marketer. Here are the features of [product]: [features]. For each feature write the benefit for [audience] and a short sentence that combines both, using the "so you can" structure. Return a three-column table: feature, benefit, sentence.

Example: Product = a 20,000 mAh power bank. "20,000 mAh, so you can charge your phone four times on a weekend trip."

Prompt

You are a luxury brand copywriter. Write a product description for [product] by [brand]. Focus on materials, craftsmanship, design story and the experience of using it. Use sensory language without clichés, keep sentences elegant and short and avoid discounts or urgency. Write a 120-word version and a 40-word version.

Example: Product = a handmade Italian leather bag. The text describes the full-grain leather and hand-stitched edges.

Prompt

Act as an e-commerce SEO copywriter. Write a product page text for [product] targeting the keyword [keyword] and related terms [related terms]. Include an H1, a 2-sentence introduction with the keyword, benefit bullets, a specifications table, 3 FAQs and a meta description of maximum 155 characters. Use the keyword naturally, never more than 3 times.

Example: Product = a robot vacuum for pet hair, keyword = "robot vacuum for pet hair". The FAQ answers "Does it get tangled by long hair?"

Prompt

You are a conversion copywriter. Here are customer reviews of [product]: [reviews]. Identify the benefits customers mention most, the words they use and the doubts they had before buying. Then write a product description that uses their language, addresses the top 2 doubts and includes one short quote.

Example: Product = an ergonomic office chair. Customers mention "no more back pain after long calls", which becomes the hook.

Prompt

Act as a B2B technical copywriter. Write a product description for [product] for [buyer role, for example installers or IT managers]. Include a summary of the application, the key specifications in a table, compliance and standards [standards], compatibility notes, the business benefit and what is included in the delivery. Keep the language precise and avoid hype.

Example: Product = an OS2 armored fiber patch cable for installers. The table lists connector type, length, jacket and bend radius.

Prompt

You are a technical writer. Summarize this datasheet for [product]: [datasheet text]. Write a 3-sentence overview, the 8 most important specifications in a table, typical applications and a "check before ordering" list. Do not change or round any technical value.

Example: Product = an industrial LED floodlight. The check list includes mounting type and IP rating for outdoor use.

Prompt

Act as a product specialist. Compare these models of [product line]: [models with specs and prices]. Write a short introduction, a comparison table, a "best for" line for each model and a short guide on how to choose. Keep it neutral and factual.

Example: Product line = three espresso machines from one brand. "Best for" lines include "beginners who want milk drinks".

Prompt

You are a product content specialist. Write the content for a configurable product page for [product] with these options: [options]. Include a main description, a short explanation for each option and when to choose it, a default recommendation and a list of compatibility rules between options.

Example: Product = custom office desks with size, top material and cable management options. A rule says the motor upgrade requires the steel frame.

Prompt

Act as a technical writer. Write installation and usage notes for [product] for [user type]. Include what you need before you start, 5 to 8 numbered steps, safety warnings, common mistakes and when to contact support. Use simple language and one action per step.

Example: Product = a wall-mounted TV bracket. A common mistake listed is mounting on plasterboard without the right anchors.

Prompt

You are an e-commerce copywriter. Write short unique descriptions for each variant of [product]: [variants]. Keep a shared base description, then add one variant-specific paragraph of 40 to 60 words that explains the use case or style of that variant. Avoid repeating the same sentences across variants.

Example: Product = a patch cable in 0.5 m, 2 m and 10 m. The 0.5 m text focuses on short connections inside a server rack.

Prompt

Act as an e-commerce content manager. Create a product description template for the category [category]. Define the sections, the length of each section, the required information, the tone and 2 example sentences per section. Add a checklist that a writer uses before publishing.

Example: Category = running shoes. Sections include fit, cushioning, best for and care instructions.

Prompt

You are a product content automation specialist. Here is product data in table form: [table with name, category, features, material, size, price]. Write a description for each product using this structure: [structure]. Each description must be unique, follow the brand voice [voice] and stay under [word count] words. Return the output as a table with the product name and description.

Example: Data = 25 garden tools. Each tool gets a 70-word description following the same structure.

Prompt

Act as an e-commerce copywriter. Rewrite this supplier description into unique copy for [shop]: [supplier text]. Keep all technical facts, change the structure and wording completely, add benefits for [audience] and adjust the tone to [tone]. Then list any claims in the supplier text that need checking.

Example: Supplier text = a generic description of a kitchen mixer used by 50 shops. The rewrite focuses on home bakers.

Prompt

You are an e-commerce copywriter. Write a short description of 15 to 25 words for each of these products: [product list with key features]. Each one must state the main benefit and one distinguishing feature, so shoppers can compare the products side by side.

Example: Products = 10 houseplants. Example: "Easy-care snake plant that thrives in low light and needs water only every 2 to 3 weeks."

Prompt

Act as an Amazon listing specialist. Write a listing for [product] with a title (maximum 200 characters), 5 bullet points (each starting with a capitalized benefit), a product description and 10 backend search terms. Use these keywords: [keywords]. Avoid claims that marketplaces do not allow, such as "best seller" or unverified health claims.

Example: Product = a stainless steel water bottle. Bullet 1: "KEEPS DRINKS COLD 24 HOURS – Double-wall insulation…"

Prompt

You are a product feed specialist. Rewrite these product titles for Google Shopping: [current titles with attributes]. Use the structure [brand + product type + key attribute + size or color], keep the most important information in the first 70 characters and remove promotional text. Return a table with the old and new titles.

Example: Old title = "Super comfy sneaker!!". New = "Nike Air Zoom Pegasus Running Shoes Men Black Size 42".

Prompt

Act as a marketplace content specialist for Bol.com. Write a Dutch product title and description for [product] using these details: [product details]. Use a clear title structure with brand, product type and key specification, write a description with benefits and specifications and suggest the most relevant category attributes to fill in.

Example: Product = a children's bike helmet. The title includes brand, size range and safety standard.

Prompt

You are a social commerce copywriter. Write a product description for [product] for [platform, for example TikTok Shop or Instagram Shopping]. Keep it under 80 words, start with a hook that stops the scroll, use short lines, include the key benefit, price [price] and one reason to buy now.

Example: Product = a portable blender, platform = TikTok Shop. Hook: "Smoothies anywhere. No socket needed."

Prompt

Act as a localization specialist. Translate and localize this product description from [source language] to [target language] for [country]: [description]. Adapt units, sizes, currency, spelling and cultural references, use the local search terms buyers use and keep the brand tone. List any changes that go beyond direct translation.

Example: Description = an English description of a winter coat for the German market. Sizes change to EU sizes and "parka" stays as the local search term.

Prompt

You are a market researcher. Create a buyer persona for [product] based on this data: [customer data, survey results or interview notes]. Include role and situation, goals, main problems, buying triggers, objections, information sources, decision criteria and a typical quote. Mark which parts are based on data and which are assumptions to validate.

Example: Product = a scheduling tool for hair salons. The persona "Salon owner Lisa" values fewer no-shows over extra features.

Prompt

Act as a jobs-to-be-done researcher. For [product] and [audience], describe the main job, 3 related jobs, the functional, emotional and social dimensions of each job, the current alternatives customers use and the moments that trigger a search for a solution. Present it in a structured table.

Example: Product = a meal planning app. The emotional job is "feel in control of the week" and the alternative is a notes app.

Prompt

You are a strategy consultant. Segment the market for [product category] in [country or region]. Propose 4 to 6 segments based on needs and behavior, not only demographics. For each segment give a description, size indicators, needs, willingness to pay, how to reach them and fit with our offer [offer]. Recommend the 2 segments to prioritize.

Example: Product category = e-bikes in the Netherlands. Segments include "commuters replacing a second car" and "seniors staying active".

Prompt

Act as a customer researcher. List the 15 most common pain points that [audience] have with [problem area or current solutions]. Group them into time, money, effort, risk and emotion. For each pain point add how strongly it is felt (low, medium, high) and how our product [product] could address it. Flag the ones I should validate with real customers.

Example: Audience = freelancers, problem area = doing their own taxes. The top pain point is fear of making expensive mistakes.

Prompt

You are a customer experience researcher. Create a customer journey map for [persona] buying [product]. For each stage (need, research, comparison, purchase, use, loyalty) describe the actions, touchpoints, questions, emotions, pain points and one opportunity for us. Present it as a table.

Example: Persona = a first-time home buyer looking for a mortgage advisor. The comparison stage reveals confusion about advisor fees.

Prompt

Act as a market analyst. Summarize the 8 most important trends in [market] in [region] for the next [time frame]. For each trend explain what is happening, the driving forces, the impact on [our business type], and one action we could take. Mark which trends need checking against recent sources, and do not invent statistics.

Example: Market = plant-based food in Europe. One trend is the shift from meat replacements to whole-food products.

Prompt

You are a market sizing expert. Estimate the market size for [product] in [country] using a bottom-up approach. Define the customer type, estimate the number of potential customers, the share that could buy, the average price and purchase frequency. Show every assumption and calculation step, give a low, medium and high scenario and tell me which assumption matters most.

Example: Product = bookkeeping software for dental practices in Belgium. The key assumption is the number of independent practices.

Prompt

Act as a strategy analyst. Run a PESTLE analysis for [business] operating in [market and country]. For each of the 6 factors list 3 relevant developments, rate their impact (low, medium, high) and describe the opportunity or threat. End with the 3 factors that need the most attention in the next year.

Example: Business = a food delivery startup in the Netherlands. A legal factor is new rules on the employment status of couriers.

Prompt

You are a growth strategist. Based on our current offer [offer], customers [customer segments] and strengths [strengths], identify 6 new market opportunities (new segments, use cases, regions or channels). For each opportunity give the rationale, evidence to look for, risks, a rough effort estimate and a first low-cost test.

Example: Offer = a corporate gifting service. One opportunity is onboarding gift boxes for remote employees.

Prompt

Act as a market research analyst. Here is search data for [topic or product category]: [keywords with monthly volumes and trends]. Identify rising and falling themes, seasonal patterns, unmet needs suggested by the searches and what this means for product, content and marketing decisions.

Example: Data = searches around "home batteries" over 24 months. You see strong growth around "battery with solar panels".

Prompt

You are a survey design expert. Write a customer survey for [business] with the goal [research goal]. Include 10 to 12 questions: a mix of multiple choice, rating scales and 2 open questions. Avoid leading or double questions, put sensitive questions at the end and explain what each question will tell us.

Example: Goal = understand why customers choose our gym. One question asks "What almost stopped you from signing up?"

Prompt

Act as a qualitative researcher. Write an interview guide for 30-minute interviews with [participant type] about [topic]. Include an introduction script, warm-up questions, 8 core questions focused on past behavior, follow-up probes for each and a closing. Add 5 tips to avoid leading the participant.

Example: Participants = people who canceled their subscription. A core question: "Tell me about the last time you used the service."

Prompt

You are a research analyst. Analyze these open survey answers: [answers]. Group them into themes, give the number of answers per theme, a short description and 2 typical quotes per theme. Separate positive and negative themes and finish with 5 key insights and recommended actions.

Example: Answers = 350 replies to "What could we do better?" from a webshop. The top theme is delivery communication.

Prompt

Act as a research operations specialist. Define recruitment criteria for a study on [topic] with [number] participants. Write the must-have and nice-to-have criteria, a screening questionnaire of 6 questions with qualifying answers, the incentive suggestion and the invitation text.

Example: Study = how small businesses choose an accountant, 12 participants. A screening question checks who makes the financial decisions.

Prompt

You are a product research expert. Design a concept test for [concept] with [target audience]. Write the concept description shown to participants, the questions measuring appeal, clarity, uniqueness, relevance and purchase intent, the price sensitivity questions and how to analyze and compare the results with a benchmark.

Example: Concept = a subscription service for refurbished kids' toys. Participants rate how believable the hygiene promise is.

Prompt

Act as an insights manager. Summarize these research findings into an insight report: [findings from interviews, surveys, analytics, reviews]. Write an executive summary, 5 key insights with the evidence behind each, implications for [team or decision], open questions and recommended next steps. Keep it to 2 pages.

Example: Findings = 15 interviews and 400 survey responses for a travel app. Insight 1: users plan trips together but book alone.

Prompt

You are a UX researcher. Group these research notes into an affinity map: [notes]. Create clusters with a clear label, list the notes in each cluster and write one insight sentence per cluster. Then show how the clusters relate to each other.

Example: Notes = 80 sticky notes from user interviews about grocery shopping. One cluster is "planning meals around discounts".

Prompt

Act as a design strategist. Based on these insights: [insights], write 5 problem statements using the format "[User] needs a way to [need] because [insight]." Add "How might we" questions for each problem statement and rate each problem on importance and frequency.

Example: Insight = parents struggle to compare childcare costs. Statement: "Working parents need a way to compare total childcare costs because prices are presented differently."

Prompt

You are a messaging strategist. Using these customer insights: [insights], build a messaging hierarchy for [product]. Include the core message, 3 supporting messages, proof points for each, words customers use and words to avoid. Explain which insight supports each message.

Example: Product = a home security camera. The core message focuses on peace of mind while traveling, based on interview insights.

Prompt

Act as a lean research advisor. Here are our assumptions about [product or market]: [assumptions]. Rank them by risk and uncertainty, then propose a validation method for the top 5 (interviews, survey, landing page test, data analysis), the success criteria and the time needed. Present it as a research plan table.

Example: Assumption = "Small restaurants will pay monthly for menu analytics." The test is a landing page with a waitlist and pricing.

Prompt

You are a brand strategist. Compare the positioning of these competitors: [competitors with homepage text or descriptions]. For each competitor summarize the target audience, main promise, tone, proof and price position. Then map them on two axes that matter to buyers in [market] and describe the open positions we could own.

Example: Competitors = 4 online language schools. The open position is "conversation-first learning for professionals".

Prompt

Act as a marketing analyst. Here is the text from the homepage and product page of [competitor]: [text]. Identify their headline promise, key benefits, proof elements, objections they handle, calls to action and any claims that seem weak or vague. End with 3 ways our messaging can be clearer or stronger.

Example: Competitor = a project management tool. Their claims rely on "easy" without proof, so the advice is to show setup time.

Prompt

You are a product marketing manager. Build a messaging matrix comparing [our company] with [competitors] for these buyer concerns: [concerns, for example price, ease of use, support, integrations]. For each concern summarize what each company claims, the proof they offer and a rating of credibility. Highlight where we win, where we tie and where we need better proof.

Example: Concerns = price, onboarding time, support for an HR software comparison. You find competitors do not prove their support claims.

Prompt

Act as a sales enablement specialist. Write a battle card for competing against [competitor]. Include a short overview, their target customers, strengths, weaknesses, common claims and how to respond, 5 questions that expose our advantages, pricing notes and proof points we can share. Keep it to one page and factual.

Example: Competitor = a larger CRM vendor. A question to ask: "How long did your last CRM implementation take?"

Prompt

You are a customer insight analyst. Analyze these reviews of [competitor]: [reviews]. Group praise and complaints into themes with counts, quote typical examples and identify the unmet needs. Then suggest how we can use these insights in our product, messaging and sales conversations, without naming the competitor negatively in public.

Example: Reviews = 150 app store reviews of a competing fitness app. The top complaint is that workouts are too long.

Prompt

Act as an SEO and content analyst. Here are the topics and keywords that rank for [competitors]: [competitor topics or keyword list] and our current content: [our topics]. Identify the gaps, group them into themes, rate each gap on business value and difficulty and propose the first 10 pieces of content to create.

Example: Competitors = two pet insurance companies. A gap is content about insurance for older pets.

Prompt

You are a UX and SEO consultant. Compare the website structure of [our website] with [competitors] based on these navigation and sitemap details: [details]. Identify sections and page types competitors have that we lack, differences in navigation, and recommend changes to our structure.

Example: Competitors = three garden centers. They all have a "plant care" hub that our site is missing.

Prompt

Act as a content strategist. Here are the top-performing content pieces of [competitor] with their topics, formats and engagement or traffic data: [data]. Explain what makes each piece successful (topic, angle, format, depth, timing), what is missing in each and how we can create a better version with our own expertise.

Example: Competitor = a personal finance blog. Their top post is a budget template, and the gap is a version for irregular incomes.

Prompt

You are a social media analyst. Benchmark our social media against [competitors] using this data: [followers, posting frequency, formats, average engagement per platform]. Present a comparison table, explain where we lead and lag, identify the formats and themes that work for competitors and set 3 realistic targets for us.

Example: Data = Instagram and LinkedIn for 4 architecture firms. Competitors post project carousels twice a week, while we post once a month.

Prompt

Act as a link building strategist. Here are the referring domains of [competitors]: [backlink data]. Identify sites that link to several competitors but not to us, group them by type (media, directories, partners, resources), explain what content they linked to and suggest an outreach approach and the content we need for each group.

Example: Competitors = two bike rental companies. Tourism websites link to their route guides, so you need a route guide too.

Prompt

You are a pricing analyst. Compare the pricing of [competitors] for [product or service]: [pricing information]. Create a comparison table with plans, prices, what is included, limits, contract terms and discounts. Identify pricing patterns, where we are cheaper or more expensive than the market and 3 pricing or packaging ideas for us.

Example: Product = website hosting for small businesses. Competitors include free domains in yearly plans, which we do not.

Prompt

Act as a paid media analyst. Here are ads from [competitors] collected from ad libraries and search results: [ad texts and creative descriptions]. Identify their main messages, offers, calls to action, creative formats and how often each theme appears. Suggest 5 ad angles we could test that competitors are not using.

Example: Competitors = three meal kit brands. All push discounts, so an untested angle is "recipes by local chefs".

Prompt

You are a commercial strategist. List and compare the current offers of [competitors]: [offers, guarantees, free trials, shipping terms, loyalty programs]. Show them in a table, identify which offers are standard in the market and which are unique, and recommend an offer for us that adds value without only lowering the price.

Example: Competitors = online shoe shops. Free returns are standard, so the advice is an extended 60-day return window.

Prompt

Act as a growth marketer. Describe and analyze the funnel of [competitor] based on these observations: [ads, landing pages, sign-up flow, emails received, pricing page]. For each step describe what they do, what works, what creates friction and what we can learn. End with 5 ideas to improve our own funnel.

Example: Competitor = a design tool with a free plan. Their onboarding email arrives within 5 minutes with a template gallery.

Prompt

You are a competitive intelligence specialist. Create a monthly competitor monitoring plan for [business] covering [competitors]. Define what to track (website changes, pricing, ads, content, social, reviews, hiring, press), where to find it, how often to check, who is responsible and a template for a one-page monthly summary.

Example: Business = a regional energy supplier. The template includes "pricing changes this month" and "new campaigns spotted".

Prompt

Act as a business strategist. Write a SWOT analysis for [business] compared with [competitors] in [market]. Give 4 to 6 specific points per quadrant based on this information: [company and market information]. Then turn the SWOT into 4 strategic actions: use strengths for opportunities, fix weaknesses, defend against threats and avoid the riskiest combination.

Example: Business = an independent bookstore competing with online retailers. An action is building events and community around local authors.

Prompt

You are a strategy consultant. Based on information about our business [our business information] and competitors [competitor information], identify our potential competitive advantages. For each, assess if customers value it, if it is rare and if it is hard to copy. Recommend the 2 advantages to build our marketing around and how to prove them.

Example: Business = a local IT support company. The strongest advantage is on-site support within 4 hours, which national competitors do not offer.

Prompt

Act as a strategic advisor. Our competitor [competitor] just [competitor move]. Here is our situation: [our position, customers, margins]. Analyze the likely impact on our business, list 4 response options (ignore, match, differentiate, counter-attack) with pros, cons and costs, and recommend one option with an action plan for the next 30 days.

Example: Move = a competitor dropped prices by 20%. The recommendation is to differentiate on service instead of matching the price.

Prompt

You are a market intelligence analyst. Create a competitor profile for [competitor] using this information: [information]. Include company overview, target customers, products and pricing, positioning, marketing channels, strengths, weaknesses, recent moves and what to watch next. Mark any information that needs to be verified.

Example: Competitor = a fast-growing plant delivery startup. Recent moves include a new subscription plan and an office plant service.

Prompt

Act as a market strategist. Write a competitive landscape overview for [market] in [region]. Group competitors into categories (for example direct, indirect, new entrants and substitutes), describe each group with examples, the main trends in competition, our position and 3 strategic implications. Keep it to about 600 words.

Example: Market = online accounting software for SMEs in the Netherlands. A substitute group is accountants offering their own client portals.