GEO
Make expertise easier to find.
Explore generative engine optimization through useful content, clear evidence and source visibility.
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Three perspectives.
One clearer picture.
Open a perspective to explore the questions at the heart of this subject.
01Structure
Make one clear question the centre of each useful page.
02Evidence
Connect important claims to evidence readers can inspect.
03Visibility
Assess visibility across prompts and contexts, rather than a single answer.
The reading room
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New articles, newest first.
Turn a cited page into a useful next step
Improve the handoff from a cited evidence page to a relevant guide, tool or enquiry by matching the next action to the reader’s unresolved task.
Read the articleTest whether a marketing calculator earns citations
Design a transparent calculator with visible assumptions and a worked example, then evaluate useful adoption and observed AI citations without promises.
Read the articleUse Bing topic insights to prioritize GEO research
Turn Bing Intents and Topics observations into a research queue by checking the underlying questions, cited pages and actual needs behind broad labels.
Read the articleRefresh a cited statistics page without losing context
Update statistics with dated editions, clear methods and correction histories so readers can distinguish new findings from evidence behind older citations.
Read the articleShould research be gated for lead generation
Compare open research findings with optional downloadable assets and measure the tradeoff between access, useful enquiries and observed references.
Read the articleAudit GEO evidence for Dutch international brands
Check localized claims, available markets and supporting sources across English and Dutch pages before expanding an international GEO program.
Read the articleUse product documentation as marketing evidence
Connect B2B marketing explanations to accurate product documentation so buyers can verify implementation requirements, limitations and supported behavior.
Read the articlePublish expert interviews with useful context
Turn expert interviews into credible evidence by showing selection, experience, disagreement and the boundary between quotations and editorial interpretation.
Read the articleMeasure citation diversity across your content
Check whether observed AI citations depend on a few pages or span distinct topics, then investigate useful evidence gaps without chasing arbitrary coverage.
Read the articleCorrect an inaccurate AI description of your brand
Trace an inaccurate brand claim to available evidence, repair the sources you control and document a measured correction process across AI platforms.
Read the articleBuild a library of observed AI citations
Track which original assets AI answers cite, with source URLs, question context and observation dates, so your team can distinguish evidence from assumptions.
Read the articleGEO for a new brand starts with verifiable proof
Give a new brand a credible evidence base through clear ownership, demonstrable capabilities and useful examples before expanding its content footprint.
Read the articleEarn useful coverage for an AI marketing tool
Build an evidence-led outreach story around a reproducible demonstration, clear limitations and independent scrutiny rather than promises of paid AI mentions.
Read the articleWrite comparison pages that explain poor fit
Build a credible comparison page with explicit constraints, dated evidence and cases where a product is unsuitable, helping buyers make an informed choice.
Read the articleFix conflicting brand facts before scaling GEO
Audit product names, capabilities and company details across your own channels so contradictory facts do not undermine buyer understanding or AI answers.
Read the articleFind the sources behind competitor AI mentions
Audit pages cited around competitor mentions and classify evidence gaps you can address without copying competitors or treating a sample as market share.
Read the articleSeparate AI mentions citations and recommendations
Use a clear coding method to distinguish brand mentions, linked citations and recommendations when measuring your presence in AI-generated answers.
Read the articleMake original customer research useful as evidence
Publish a customer study with clear methods, scope and limitations so readers can evaluate and reference the findings without losing their context.
Read the articleDesign a GEO experiment that survives answer variation
Test a content change with repeated AI-answer observations, a comparison group and explicit limits instead of relying on one before-and-after screenshot.
Read the articleRead Bing Citation Share without overclaiming
Interpret Bing Citation Share using its stated denominator and preview limitations, then connect the observation to a useful monthly GEO review.
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