Tools / Templates

AI marketing template packs

Free, ready-to-use template packs that take you through a complete marketing task with AI, from research to reporting. Pick a pack, copy the templates and start working right away.

  • 9 packs
  • 32 templates
  • Free, no sign-up

What is a template pack?

A template pack is a set of marketing templates in the order you use them, so one task flows into the next. Each template is a reusable structure: the fields you fill in and the result you should end up with. You can complete it yourself or paste it into ChatGPT, Claude, Gemini or Copilot and let the AI help you fill it in.

That makes a template different from a prompt, which is a single instruction to an AI model, and from a workflow, which connects several tasks and tools. A pack gives you the structure of a workflow with templates you can use today.

  1. Choose a pack that matches your goal.
  2. Copy each template in order, as plain text or ready for an AI assistant.
  3. Fill in the fields, check the result and move to the next step.

Find your pack

Tell us who you are and what you want to achieve. Every pack is also listed below.

All template packs

Each pack lists its templates in the order you use them. Select a step to see its fields.

All templates

Every template appears once and can be reused in several packs. Open a template to see what to fill in and what you get.

Keyword research

Find the searches worth targeting and group them by intent.

Fields and result

Fill in

  • Business and main offer
  • Target audience
  • Target country and language
  • Seed topics (3 to 5)
  • Competitors to compare
  • Business goal for search

You get

  • Keyword list with intent, volume and difficulty
  • Keywords grouped by topic
  • Priority score per group
  • Quick wins and long-term targets
DownloadWordExcelPDF

Search intent analysis

Understand what searchers expect before you create a page.

Fields and result

Fill in

  • Target keyword
  • Page types that rank now (top 5)
  • Questions people ask
  • Stage in the customer journey

You get

  • Dominant intent: informational, commercial, transactional or navigational
  • Format and angle to use
  • Questions the page must answer
  • Gaps in the current results
DownloadWordExcelPDF

Competitor analysis

Compare competitors on positioning, content, SEO, AI visibility and channels.

Fields and result

Fill in

  • Your company and offer
  • 3 to 5 competitors
  • Markets you share
  • Areas to compare: positioning, content, SEO, AI visibility, social, ads, email

You get

  • Positioning and value propositions side by side
  • Content and SEO strengths
  • How AI assistants describe each brand
  • Strengths, weaknesses and gaps
  • Three opportunities to act on
DownloadWordExcelPDF

Topical map

Plan the pages that cover a topic completely, without overlap.

Fields and result

Fill in

  • Core topic
  • Audience and their level of expertise
  • Pages you already have
  • Business priorities

You get

  • Pillar pages and supporting clusters
  • One page per real question
  • Internal links between the pages
  • Publishing order
DownloadWordExcelPDF

SEO content brief

Brief a writer or an AI assistant for a page that ranks and gets cited.

Fields and result

Fill in

  • Company and industry
  • Target audience
  • Primary keyword
  • Search intent
  • Business objective
  • Target country
  • Brand tone

You get

  • Objective and audience
  • Recommended structure with H2 and H3 headings
  • Questions to answer
  • Entities and topics to cover
  • Internal-linking opportunities
  • Call to action
  • AI and GEO considerations
DownloadWordExcelPDF

On-page SEO checklist

Check a page before and after you publish it.

Fields and result

Fill in

  • Page URL
  • Primary keyword
  • Page goal

You get

  • Title tag and meta description written
  • One H1 and a clear heading structure
  • Answer given early on the page
  • Internal links to and from the page
  • Alt text on images
  • Structured data where it fits
  • Fast and mobile-friendly
  • Indexable and in the sitemap
DownloadWordExcelPDF

Citation-readiness checklist

Check whether a page is easy for AI systems to retrieve, trust and cite.

Fields and result

Fill in

  • Page URL
  • Main question the page answers
  • Author and their expertise

You get

  • Content is in the HTML, not only loaded by JavaScript
  • Direct answer in the first paragraph
  • Clear definitions and summaries
  • Original data, examples or first-hand experience
  • Named author and update date
  • Sources cited
  • Brand and product names used consistently
DownloadWordExcelPDF

AI visibility audit

Measure how AI assistants mention, cite and describe your brand.

Fields and result

Fill in

  • Brand and main products
  • Competitors
  • 25 questions your audience asks AI assistants
  • AI platforms to test

You get

  • Mention rate and citation rate per platform
  • How accurately you are described
  • Share of voice against competitors
  • Pages that get cited
  • Fixes in order of priority
DownloadWordExcelPDF

Entity optimization

Make your brand, people and products easy for search engines and AI systems to recognize.

Fields and result

Fill in

  • Official brand name and short description
  • Key people and their roles
  • Products or services
  • Profiles on other websites

You get

  • One consistent description to reuse everywhere
  • Pages and profiles to align
  • Structured data to add: Organization, Person, Product
  • Third-party mentions to pursue
DownloadWordExcelPDF

Content strategy

Decide what to publish, for whom and why.

Fields and result

Fill in

  • Business goals
  • Audience and their main problems
  • Topics where you have real expertise
  • Channels
  • Time and people available

You get

  • Content pillars
  • Formats per channel
  • Publishing rhythm
  • How content supports leads or sales
  • KPIs
DownloadWordExcelPDF

Audience research

Turn customer data into clear segments and personas.

Fields and result

Fill in

  • Product or service
  • Sources: interviews, reviews, CRM, analytics, support questions
  • Segments to study

You get

  • Goals, problems and objections per segment
  • Words customers actually use
  • Buying triggers
  • Where they look for information
  • Two to four personas
DownloadWordExcelPDF

Content calendar

Plan every piece across channels in one place.

Fields and result

Fill in

  • Period
  • Channels: blog, LinkedIn, newsletter, video
  • Themes or campaigns
  • Owners

You get

  • Date, channel, topic and format per item
  • Owner and status
  • Link to the brief
  • Repurposing plan per item
DownloadWordExcelPDF

AI writing workflow

Draft faster with AI while keeping facts and voice under control.

Fields and result

Fill in

  • Content type
  • Source material
  • Style guide or examples of your voice
  • Reviewer

You get

  • Source pack
  • Outline
  • AI-assisted draft
  • Fact check against the sources
  • Voice edit with your own examples
  • Final review and publication
DownloadWordExcelPDF

Repurposing workflow

Turn one strong piece into content for every channel.

Fields and result

Fill in

  • Original piece and its key message
  • Target channels
  • Audience per channel

You get

  • Formats per channel: posts, email, short video, carousel
  • Quotes and data points to reuse
  • Order and timing
  • What to adapt per platform
DownloadWordExcelPDF

Distribution checklist

Make sure published content actually reaches people.

Fields and result

Fill in

  • Content piece
  • Owned channels
  • Partners and communities

You get

  • Newsletter and social posts scheduled
  • Internal links added from older pages
  • Shared with partners, communities or creators
  • Decision on paid promotion
  • Tracking links with UTM parameters
  • Results checked after 7 and 30 days
DownloadWordExcelPDF

Marketing performance report

Report results for a month or a campaign and decide what to do next.

Fields and result

Fill in

  • Period or campaign
  • Goals and KPIs
  • Data sources
  • Spend

You get

  • Results against goals
  • What worked and what didn't
  • Results per channel, including AI referrals
  • Insights and next actions
  • A one-paragraph summary for leadership
DownloadWordExcelPDF

Campaign plan

Plan a campaign from the core idea to measurement.

Fields and result

Fill in

  • Campaign goal
  • Audience
  • Core message and offer
  • Channels
  • Budget
  • Timeline

You get

  • Core idea and message per audience
  • Channel mix and list of assets
  • Timeline and owners
  • KPIs and tracking
  • Test plan
DownloadWordExcelPDF

Welcome flow

Turn new subscribers into engaged readers or customers.

Fields and result

Fill in

  • Sign-up source
  • What subscribers were promised
  • Product or service
  • Main action you want

You get

  • Three to five emails with goal, subject line and timing
  • Content per email
  • Call to action per email
  • Exit and branching rules
DownloadWordExcelPDF

Lead-nurturing sequence

Move leads towards a decision with relevant follow-up.

Fields and result

Fill in

  • Lead segment
  • Buying stage
  • Common objections
  • Proof you can share: cases, data, reviews
  • Handover to sales

You get

  • Sequence with timing and triggers
  • Message and content per step
  • Lead-scoring signals
  • Rule and moment for the handover to sales
DownloadWordExcelPDF

Re-engagement campaign

Win back inactive contacts or clean up your list.

Fields and result

Fill in

  • Your definition of inactive
  • Segment size
  • Incentive (optional)

You get

  • Two or three win-back messages
  • Subject lines and offers
  • Rule for removing contacts who stay inactive
  • Success measures
DownloadWordExcelPDF

Marketing agent workflow

Plan a safe, bounded AI agent before you build it.

Fields and result

Fill in

  • Recurring task you do at least weekly
  • Goal and success criteria
  • Tools and data the agent needs
  • Actions that need approval

You get

  • Step-by-step flow with rules to stop or bring in a person
  • Minimum access rights
  • Approval points before sending, publishing or spending
  • Test set of 20 to 50 real cases
  • Logging and review routine
DownloadWordExcelPDF

Product launch plan

Bring a new product to market in clear phases.

Fields and result

Fill in

  • Product and launch date
  • Target segment
  • Positioning and key benefit
  • Channels
  • Budget

You get

  • Pre-launch, launch and post-launch phases
  • Messages and assets per phase
  • Owners and deadlines
  • KPIs for the first 30 days
DownloadWordExcelPDF

Product description framework

Write product pages that sell and get found.

Fields and result

Fill in

  • Product name and category
  • Customer and use case
  • Top three benefits
  • Specifications
  • Proof: reviews, guarantees

You get

  • Benefit-led headline
  • Description of 120 to 150 words
  • Five bullet points
  • SEO title and meta description
  • Category keywords to include
DownloadWordExcelPDF

Ad testing matrix

Test creative concepts and audiences in a structured way.

Fields and result

Fill in

  • Platform: Meta, Google, LinkedIn or other
  • Campaign goal
  • Audiences
  • Creative concepts
  • Budget per test

You get

  • Matrix of concept, audience and format
  • One variable per test
  • Success metric and minimum run time
  • Decision rules for winners
DownloadWordExcelPDF

Search ads campaign brief

Set up a search campaign with clear structure and tracking.

Fields and result

Fill in

  • Product or service
  • Goal and conversion action
  • Target locations
  • Budget and bid strategy
  • Landing page

You get

  • Campaign and ad group structure
  • Keyword themes and negative keywords
  • Headlines (max 30 characters) and descriptions (max 90)
  • Conversion tracking checklist
  • Settings for AI features such as broad match
DownloadWordExcelPDF

KPI framework

Agree on what you measure, why and who owns it.

Fields and result

Fill in

  • Business objective
  • Funnel stages
  • Data sources

You get

  • One north-star metric
  • KPIs per funnel stage
  • Targets and owners
  • Dashboard layout
  • Review rhythm
DownloadWordExcelPDF

AI adoption roadmap

Introduce AI in your team step by step, with measurable results.

Fields and result

Fill in

  • Team size and roles
  • Current AI use
  • Priority tasks
  • Risks and rules to respect

You get

  • Use cases ranked by value and risk
  • A 90-day plan in phases
  • Training and rules
  • How to measure time and quality gains
DownloadWordExcelPDF

AI policy

Set clear rules for how your team uses AI.

Fields and result

Fill in

  • Approved tools
  • Types of data you handle
  • Who reviews output
  • Disclosure needs

You get

  • Approved tools and accounts
  • Data rules: what may and may not be shared
  • Review steps for facts, brand and legal risks
  • When to label AI content
  • Accountability and incident steps
DownloadWordExcelPDF

AI tool evaluation

Choose an AI tool based on your real tasks, not on demos.

Fields and result

Fill in

  • Task the tool should do
  • Tools to compare
  • Must-have features
  • Budget
  • Data and privacy requirements

You get

  • Scorecard per tool: quality, speed, cost, integrations, privacy
  • Results of tests on your own tasks
  • Recommendation and trial plan
DownloadWordExcelPDF

Prompt framework

Build reusable prompts your whole team can rely on.

Fields and result

Fill in

  • Task
  • Audience
  • Context and facts
  • Tone
  • Output format

You get

  • Reusable prompt in five parts: role, context, task, constraints, format
  • Checklist for reviewing the output
  • Version notes on what works
DownloadWordExcelPDF

Marketing plan

Turn your strategy into priorities, budget and KPIs.

Fields and result

Fill in

  • Goals for the year or quarter
  • Target segments
  • Positioning
  • Channels
  • Budget
  • Team

You get

  • Strategy summary
  • Quarterly priorities and campaigns
  • Budget per channel
  • KPIs and reporting rhythm
  • Risks and assumptions
DownloadWordExcelPDF

Client onboarding brief

Start every client project with shared goals and clear access.

Fields and result

Fill in

  • Client company and offer
  • Goals and deadlines
  • Audience
  • Current channels and results
  • Access needed
  • Approval process

You get

  • Shared goals and KPIs
  • Access checklist
  • Communication and approval rhythm
  • Plan for the first 30 days
DownloadWordExcelPDF

Every pack at a glance

Select a pack to jump straight to its templates.

  1. AI SEO
  2. AI search and GEO
  3. Content
  4. Social media
  5. Automation
  6. E-commerce
  7. B2B
  8. AI manager
  9. AI agency

Need help choosing or filling in a pack?

Ask Markaigen, the Markaigen assistant, for a quick explanation of any step, or email the team with your question.

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