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    Advertising & Performance

    Amazon wants to own the long game in ad measurement

    A selected source brief for marketers. Open the original publication for the full explanation and context.

    DigidaySource brief

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    A marketer’s reading guide

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    Use these questions to assess relevance to your own work. This is a reading guide, not a summary of the publication’s conclusions.

    1. Which placements, targeting options or costs change?
    2. How will you measure incremental results?
    3. What is a small, controlled test for your campaigns?
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    Automatically selected by topic. This is not independent reporting or verification of the publisher’s claims. Headlines remain in their original language.

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