Data & Analytics
B2B marketing doesn’t have an ROI problem. It has an evidence problem.
A selected source brief for marketers. Open the original publication for the full explanation and context.
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What should you look for?
Use these questions to assess relevance to your own work. This is a reading guide, not a summary of the publication’s conclusions.
- Which metrics, data sources or attribution rules change?
- What limitations or blind spots remain?
- How should your reporting reflect the change?
About this source brief
Automatically selected by topic. This is not independent reporting or verification of the publisher’s claims. Headlines remain in their original language.
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