Content & Creative AI
Keep the idea. Expand the possibilities.
Explore AI-assisted content and creative work with a clear brief, a recognisable voice and thoughtful editing.
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Three perspectives.
One clearer picture.
Open a perspective to explore the questions at the heart of this subject.
01Brief
Define the audience, purpose and constraints before generating.
02Explore
Compare creative directions rather than collecting endless variations.
03Refine
Edit for meaning, accuracy and a voice that belongs to your brand.
The reading room
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New articles, newest first.
Keep AI creative recognizable across many variations
Test whether an expanding set of AI campaign assets retains distinctive brand cues with a blinded recognition study and a clear comparison baseline.
Read the articleBuild an approved visual reference library for AI
Organize generative AI references by product, campaign and permitted use with clear ownership, expiry dates and access to the approved source assets.
Read the articleReview AI generated humor before publishing a campaign
Test AI assisted campaign humor for audience interpretation, cultural assumptions and unclear targets before it becomes a public brand message.
Read the articleReview AI audio localization for English and Dutch
Check generated campaign audio for pronunciation, meaning, timing and speaker rights with a bilingual listening process before publication.
Read the articleMake AI thought leadership grounded in experience
Build distinctive AI assisted thought leadership around a real decision, documented evidence and a practical tradeoff rather than generic topic summaries.
Read the articleTurn brand guidelines into usable AI instructions
Convert a brand guideline PDF into testable writing and design instructions with approved examples, clear constraints and a controlled reference set.
Read the articleReview AI storyboards before rendering short videos
Catch continuity errors, inaccurate offers and mobile placement problems in an AI assisted storyboard before spending time on final video production.
Read the articleUse customer language without exposing private chats
Extract useful vocabulary from authorized customer research while minimizing personal data and avoiding the publication of identifiable private conversations.
Read the articlePlan a useful test of AI assisted connected TV ads
Compare distinct connected TV creative concepts with a controlled measurement plan instead of assuming faster AI production will improve campaign results.
Read the articleMake AI UGC style ads without fake testimonials
Create informal AI assisted ads that demonstrate a product without presenting fictional speakers, invented experiences or generated scenes as customer proof.
Read the articleReview AI campaign assets for accessibility
Check AI assisted campaign assets for readable contrast, meaningful alt text, captions and reading order in the final desktop and mobile experience.
Read the articleDirect AI image edits with a locked product reference
Allow scene changes in AI image editing while protecting product shape, packaging and branding through references and a repeatable comparison process.
Read the articleBuild an AI creative brief from customer evidence
Turn permissioned interviews and support themes into a focused creative brief with an audience tension, a clear proposition and explicit proof requirements.
Read the articleKeep AI assisted charts tied to real marketing data
Use AI for chart planning and explanation while verifying source values, labels, units and visual scales before a marketing graphic is published.
Read the articleTurn a customer webinar into a useful content series
Use AI to extract distinct audience problems from a webinar while preserving speaker context, permissions and the evidence behind each derivative article.
Read the articleTranslate or transcreate an AI campaign into Dutch?
Choose literal translation or Dutch transcreation by separating fixed product facts from flexible tone, idiom and campaign expression.
Read the articleTest creative diversity beyond AI ad variations
Separate new advertising concepts from cosmetic variants and build an AI creative test around audience tensions, messages and distinct execution choices.
Read the articlePlan AI product videos that preserve product truth
Build AI assisted product video storyboards with reference assets, fidelity checks and a clear decision about scenes that require real footage.
Read the articleBuild a brand voice test for AI generated copy
Evaluate AI copy with accepted and rejected examples, a clear editorial rubric and blind reviews that distinguish brand voice from reviewer preference.
Read the articleRefine campaign copy with Adobe Stateful Generation
Use conversational revisions in Adobe GenStudio while preserving approved claims, audience context and offer conditions throughout the creative process.
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