Content & Creative AI Practical insights
Review AI campaign assets for accessibility
Check AI assisted campaign assets for readable contrast, meaningful alt text, captions and reading order in the final desktop and mobile experience.
Accessibility must be assessed in the final experience, not inferred from a well-written prompt. AI can draft descriptions or identify possible issues, but the rendered page, image or video determines what people can actually perceive and use.
Review visual communication
Check text size, contrast and whether meaning depends only on color. Avoid baking essential offer details into an image when real text is practical. Inspect mobile crops and zoomed layouts. An attractive desktop composition can hide the key message on a smaller screen.
Write purposeful alternatives
Describe the image’s relevant meaning in its page context. Do not stuff keywords into alt text or repeat nearby text without purpose. Decorative images may need empty alternative text in the implementation. For a chart, provide the conclusion and access to the underlying information rather than merely describing its colors.
Check audio and interaction
Review captions for accuracy and timing, including meaningful non-speech sounds. Ensure important visual information is available through an appropriate alternative. Test keyboard access, focus visibility and reading order for interactive assets. Human-centered interface guidance is useful context, but a generic AI review is not an accessibility certification. [1]
Verify with real tasks
Ask reviewers to complete the campaign’s main action using different access methods. Record blockers and retest after changes. Automated checks can support the process, while human inspection remains necessary for meaning, usability and context.
Sources and evidence
Sources checked on 4 October 2026. Proposed workflows and hypothetical examples are editorial analysis.