Make expertise easier to find.

GEO becomes a service: buy evidence before buying a retainer

Branded AI Overviews: audit the answer, not only your ranking

Turn a cited page into a useful next step

Improve the handoff from a cited evidence page to a relevant guide, tool or enquiry by matching the next action to the reader’s unresolved task.

Test whether a marketing calculator earns citations

Design a transparent calculator with visible assumptions and a worked example, then evaluate useful adoption and observed AI citations without promises.

Use Bing topic insights to prioritize GEO research

Turn Bing Intents and Topics observations into a research queue by checking the underlying questions, cited pages and actual needs behind broad labels.

Refresh a cited statistics page without losing context

Update statistics with dated editions, clear methods and correction histories so readers can distinguish new findings from evidence behind older citations.

Should research be gated for lead generation

Compare open research findings with optional downloadable assets and measure the tradeoff between access, useful enquiries and observed references.

Audit GEO evidence for Dutch international brands

Check localized claims, available markets and supporting sources across English and Dutch pages before expanding an international GEO program.

Use product documentation as marketing evidence

Connect B2B marketing explanations to accurate product documentation so buyers can verify implementation requirements, limitations and supported behavior.

Publish expert interviews with useful context

Turn expert interviews into credible evidence by showing selection, experience, disagreement and the boundary between quotations and editorial interpretation.

Measure citation diversity across your content

Check whether observed AI citations depend on a few pages or span distinct topics, then investigate useful evidence gaps without chasing arbitrary coverage.

Correct an inaccurate AI description of your brand

Trace an inaccurate brand claim to available evidence, repair the sources you control and document a measured correction process across AI platforms.

Build a library of observed AI citations

Track which original assets AI answers cite, with source URLs, question context and observation dates, so your team can distinguish evidence from assumptions.

GEO for a new brand starts with verifiable proof

Give a new brand a credible evidence base through clear ownership, demonstrable capabilities and useful examples before expanding its content footprint.

Earn useful coverage for an AI marketing tool

Build an evidence-led outreach story around a reproducible demonstration, clear limitations and independent scrutiny rather than promises of paid AI mentions.

Write comparison pages that explain poor fit

Build a credible comparison page with explicit constraints, dated evidence and cases where a product is unsuitable, helping buyers make an informed choice.

Fix conflicting brand facts before scaling GEO

Audit product names, capabilities and company details across your own channels so contradictory facts do not undermine buyer understanding or AI answers.

Find the sources behind competitor AI mentions

Audit pages cited around competitor mentions and classify evidence gaps you can address without copying competitors or treating a sample as market share.

Separate AI mentions citations and recommendations

Use a clear coding method to distinguish brand mentions, linked citations and recommendations when measuring your presence in AI-generated answers.

Make original customer research useful as evidence

Publish a customer study with clear methods, scope and limitations so readers can evaluate and reference the findings without losing their context.

Design a GEO experiment that survives answer variation

Test a content change with repeated AI-answer observations, a comparison group and explicit limits instead of relying on one before-and-after screenshot.

Read Bing Citation Share without overclaiming

Interpret Bing Citation Share using its stated denominator and preview limitations, then connect the observation to a useful monthly GEO review.